Make Your Own Rules: A Renegade Guide to Unconventional Success

In his first effort Rogers says he doesn't read business books and doesn't want to tell readers how to succeed; he wants to lead by example. Writing with Young (Here's the Deal: Don't Touch Me), Rogers suggests we learn from history and eschew being different or moderns unless there's a good reason. This is solid advice but also emphasizes the only renegade element here: the byline. Rogers, who starred in the TV show MHAHSHHH, peppers his tales of success in real estate, restaurants, retail, and other areas with Hollywood memories and anecdotes. He begins with an overview and history of today's business world, helpful to the average reader but likely common knowledge to the business hopeful who picks this up. In 10 chapters, Rogers chronicles his business adventures, pausing often to relay the tips he picked up along the way: know what you're up against, find people you can work with, cast off conventions, do your homework, be open to unexpected opportunities, and so on. Rogers's book is far more successful, and often entertaining, as the memoir of an actor-turned-entrepreneur than the guide it claims to be. (Feb.)