The Economy of You: Discover Your Inner Entrepreneur and Recession-Proof Your Life

“Building a life outside of the traditional economy isn’t only possible... it’s the new definition of financial success,” argues U.S. News & World Report senior editor and personal finance columnist Palmer (Generation Earn). Looking for a flexible schedule in order to spend more time with her young daughter, Palmer launched a successful Etsy business creating PDF money planners. Other budding entrepreneurs featured here found success baking custom cakes, or even running in the Olympics. Many of Palmer’s peers are working side jobs in addition to their traditional corporate jobs, some planning to take the plunge and live entirely on their earnings from “moonlighting,” and some planning to continue a hybrid career indefinitely. Is this juggle worthwhile? According to Palmer, in addition to the additional income, having a lucrative or even steady side business can stave off the fear of a layoff, and significantly increase personal satisfaction. Palmer notes that those who make a successful career out of a side job have some characteristics in common: they’re highly motivated, have a strong passion that can be turned into a viable business, and are relentless self-promoters. She peppers the chapters with tips and resources on such essentials as funding your business and branding, and delves into the future of side hustles. Palmer’s encouraging advice tends toward the generic. The book’s real utility lies in the extremely practical worksheets, lists of resources, and exercises. Agent: Melissa Sarver, Folio Literary Management. (Jan.)