On Broadway: From ‘Rent’ to Revolution

The secrets of Broadway theatre are laid bare in this lush coffee-table book that explores the history of SpotCo, the theatrical advertising agency responsible for many of the most memorable campaigns of the past two decades. From Rent (1996) through Hamilton (2015), Hodges, SpotCo’s founder and CEO, takes readers on an illuminating, invigorating tour of musicals, plays, and miscellanea. The campaigns are presented in chronological order and include personal recollections from former cast members, playwrights, or SpotCo staff responsible for the promotion in question. Numerous reproductions of posters, handbills, photographs, drawings, and more show off the design process and evolution, as well as further elaborating on the choices made and influences evoked. As titles pop and colors snap on the page, it’s like looking at a behind-the-scene history of the Broadway scene. This is a delight for theatre lovers and anyone interested in the artistic design process itself. Color illus. (Apr.)