The Gospel of Wellness: Gyms, Gurus, Goop, and the False Promise of Self-Care

Fast Company reporter Raphael declares that “the wellness industry isn’t well” in this sharp and evocative account. Documenting a plethora of dubious claims and empty promises, Raphael contends that wellness companies have stepped into the “a void created by the unreasonable expectations that torment us.” She vividly describes boutique fitness studios such as The Class and SoulCycle and weekend retreats like the Ganja Goddess Getaway, explaining how participation in these “churches” of wellness culture offers women some of the benefits of traditional belief communities but can leave them feeling abandoned and alone when a real crisis hits. Raphael also highlights how the conflation of thinness and health and the “subtle pressure to always be improving” drive the clean eating, supplement, and fitness sectors of the wellness industry, while the appeal of easy and attractive lifestyle solutions is touted by “hyperconsumerist” companies such as Goop. Sympathizing with women whose dissatisfaction with the medical system makes them susceptible to pseudoscience, Raphael makes clear that “the status quo isn’t cutting it” (“We go to yoga because we need a moment to slow down”) and guides readers to a more critical consumerism and an understanding that systemic solutions and community focus are required. This astute and revealing investigation packs a punch. (Sept.)