In his introduction, McSweeney's
founder Eggers says the goal of these short pieces, most of which originally appeared on the McSweeney's Web site, is to be "funny without being humorous," which is an open invitation for critical bashing. It's true that the short stories, essays and lists—oh, so many lists—tend not to have, or even try for, the sort of universal appeal that turns stand-up comedians into bestselling authors. Readers' reactions will depend on whether they share the same level of erudition and love for pop culture as the authors. Greg Purcell's spot-on impression of the deranged voice of Ezra Pound's later writings, for example, will work only for those who know Pound's work, while the "Journal of a New COBRA Recruit" will be equally incomprehensible to people who didn't grow up with GI Joe in the 1980s. If you get the jokes, though, they can be side-splittingly hilarious. Of course, there are misfires, especially those that play with the idea of trying and failing to be funny. (Aug. 13)
Forecast:
Fans of the magazine should enjoy having all these pieces gathered together, and expect strong interest on college campuses, particularly among liberal arts students.