Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others
David Kord Murray, , read by Patrick Lawlor. . Brilliance Audio, $24.99 (0pp) ISBN 978-1-4418-0140-1
According to Murray, former head of innovation for a Fortune 500 company, the key to creative progress and fortune is borrowing and improving on the ideas of others. As dubious as it might sound, selective “borrowing” is ubiquitous; Murray argues that there are no truly original products or concepts; there are just reinventions—the Walkman begat the Discman begat the iPod. Patrick Lawlor gives a strong performance that attempts to make Murray sound a little less seedy and a little more relatable. Even if the author's conception of “borrowing” seems to dangerously skirt theft at times, Lawlor succeeds in winning the audience over with his straightforward, likable approach.
Reviewed on: 11/30/2009
Genre: Audio
Downloadable Audio - 978-1-4418-0144-9
Hardcover - 292 pages - 978-1-59240-478-0
Hardcover - 292 pages - 978-1-84794-017-9
MP3 CD - 978-1-4418-0142-5
MP3 CD - 978-1-5012-8433-5
Open Ebook - 304 pages - 978-1-101-13627-0
Paperback - 304 pages - 978-1-59240-580-0
Pre-Recorded Audio Player - 978-1-4418-1015-1
Pre-Recorded Audio Player - 978-1-4418-0910-0
