Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It

Digital marketing guru Joel (Six Pixels of Separation) adds his voice to the crowded field of experts who claim to know how people and companies need to change. Joel's advice is to reboot: companies must reboot their businesses and employees must reboot how they do their jobs. In the book's first half, Joel addresses five major movements taking place in the business arena and explores how these movements require new ways of working. While Joel's assessment and prescriptions may be on target, his ideas are not necessarily novel. His first movement is the well-established shift toward direct relationships with consumers. However, his frank assessment of Mobile Apps, utility marketing, and his prescription of adding value reveal useful truths. For the individual reboot, Joel focuses on seven triggers%E2%80%94a combination of skills, attitudes, and perspectives needed to become "an invaluable employee or entrepreneur." Triggers include thinking with a good digital-first posture and marketing yourself. While there are golden nuggets ready to be extracted here, readers will need to sift through many already accepted ideas to find tthem. (May)