This is not your usual get-rich-quick manual. Though Dennis, a poet (When Jack Sued Jill: Nursery Rhymes for Modern Times
) and the founder of a publishing empire (including Maxim
magazine), wants to help the reader rank at least among the “lesser rich” (equal to a net worth of $30 million–$80 million by his definition), he isn’t himself motivated by money. With his own fortune estimated at between $400 million and $900 million, he doesn’t have to be. Instead, Dennis wants to demystify the money-getting process, and his straight-talking, honest advice makes a refreshing change in this oversaturated field. Using humorous examples from his own business life, Dennis’s advice, from “The Five Most Common Start-Up Errors” to “The Power of Focus,” might sound like conventional fare, but delivered in his signature bawdy, British style, it’s altogether more entertaining—and more practical. Dennis highlights the right strategies and mindset to get readers their millions, but he won’t air-brush his story or soften the bitter truth along the way. As he says, when it comes to acquiring wealth, “being a bit of a shit helps.” (June)
