Greenland's uproarious second novel (after The Bones
) follows the manifold ups and downs of Marcus Ripps, an unemployed and ill-fated altruist who inherits from his estranged brother an escort service run out of a Hollywood dry cleaning shop. Burdened by mounting debt and his chilly wife, Jan, and concerned that he won't be able to pay for his son's bar mitzvah, Marcus decides to become a pimp. With assistance from Kostya, his brother's former bodyguard, Marcus not only keeps the business afloat, he improves it and offers the prostitutes health insurance and retirement plans. After a john dies handcuffed to a bed, Marcus enlists Jan's help to dump the body. Eager to work with her husband, Jan joins the company, a move that improves their marriage and business, as the Smart Tarts (as Jan names the service) becomes a Web-based cash cow. (Even Jan's ailing mother gets involved.) Things turn around for the Ripps, but trouble comes when a rival pimp threatens Marcus's life. Despite some predictable plot twists and the requisite Hollywood ending, Greenland's novel is entertaining and intelligent, and packed with enough hooks (and hookers) to keep readers sucked in to the last page. (July)