The Joy of Writing a Great Cookbook: How to Share Your Passion for Cooking from Ideas to Published Book to Marketing It Like a Bestseller

Book publicist Yorio, who's word with culinary heavy hitters including Jamie Oliver (who penned the foreword to this volume) and Emeril Lagasse, presents valuable and concise advice to those ready to embark on their own cookbook journey. In sections called "Selling In," "Creating," and "Selling Through," readers are taught all aspects of the book process, including building a platform, writing a proposal, finding a literary agent, writing and testing recipes, and promoting through social media. Other aspects of final book packaging, including food photography and cover design, are also explained in detail with examples. "Words of Wisdom" sections from publishing executives, published cookbook authors, among others, as well as "Spotlights" on those in the industry, including bloggers and food stylists, give additional direction and advice to newcomers. Fascinating sidebar sections, with information such as the history of the recipe collection, and lists such as the "Bestselling Cookbooks of All Time" add to this informative powerhouse of a guide. A section on e-books and self-publishing rounds out this ideal book for anyone who wants to publish their own recipes. (May)