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Parragon Hones Its Global Publishing Strategy
A global publishing approach can take many forms. For Parragon Publishing, which started in the late 1980s as a conduit to get books into U.K. supermarket chains, the key is tailoring content that can roll out across borders in one fell swoop.
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Digital Imprints Take Root
Traditional trade publishers have been testing the digital-first/digital-only publishing waters for more than two years now, and the pace is accelerating. This month alone, Penguin is reviving the Dutton Guilt Edged Mysteries line as a digital only imprint, Kensington has launched eKensington as an e-book only imprint, F+W Media is moving its Crimson Romance e-book imprint from a beta test to full launch coinciding with the rollout of its newest e-book subscription site, this one for romance books, while HarperCollins’s Impulse imprint will double its output from one digital title per week to two this fall and will add William Morrow and Harper Voyager to the Impulse line, which began with Avon.
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Podcast: PW's Week Ahead for Friday, July 13
When is a book not good for a bookstore? With the first New Harvest books coming out, booksellers are more committed than ever to not stocking them. Listen here.
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Tracking Amazon: Self-Published McGuire Gets Rereleased by Atria
Bestselling self-published romance author Jamie McGuire had signed a two-book deal with Atria, and her e-book Beautiful Disaster has reappeared on the Kindle bestseller list at #17.
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50 Shades Trilogy Sees Slower Sales
Though the three 50 Shades books and its box set still took the top four spots for the week ending July 8 by a huge margin, all four titles saw slower sales at the outlets tracked by Nielsen BookScan.
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Craft and Hobbies Webcast Set for July 17
PW reviews editor Marcia Nelson hosts an interactive discussion covering the trends in publishing and selection of crafts & hobbies books and materials.
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Hunter Down, Anthony Up for BenBella
After a week’s stay on the bestsellers list, Rielle Hunter’s What Really Happened saw sales fall by two-thirds in its second full week on sale. Publisher BenBella Books, however, can take heart in another new title, Presumed Guilty: Casey Anthony: The Inside Story, which landed in the 19th spot in its first week on sale.
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DIY Women's Press Launches
She Writes, an online social network of women writers all over the world, celebrated its third anniversary last week by launching She Writes Press, a DIY imprint that will specialize in publishing work in all genres by women.
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Cover Revealed for 'Halo: Silentium'
Tor Books has released the cover of the final installment to its massively popular Halo Forerunner Saga series. The novel, titled Halo: Silentium, is written by Greg Bear and will be released in hardcover on January 8, 2013, with simultaneous audio and e-book editions.
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Tracking Amazon: Top Bestsellers Average One Year on Chart
As of July 11, the top 20 bestselling Amazon titles, buoyed by mainstays like the 50 Shades books and the Hunger Games trilogy, have an average of 353 days on the bestseller list.
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Tracking Amazon: 'Happiness Project' Author's Next Book Jumps in Preorders
Gretchen Rubin, author of the bestselling The Happiness Project, will see her new book, Happier at Home, published September 4 by Crown Archetype.
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FSG Changes Distribution Arrangements in Canada
Farrar, Straus and Giroux has announced that in Canada, effective January 2013, the FSG list and Graywolf titles will be sold to independent and college bookstores, Costco.ca, library wholesalers, and special markets accounts by Raincoast Book Distribution. All other Canadian trade accounts will be handled directly by Macmillan.
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Canadian National Reading Campaign Prepares for Fall Launch
A national campaign to promote reading is launching in Canada, starting with cross-country multimedia advertising this fall.
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News Briefs: Week of July 9, 2012
Cengage to Name CEO and more
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Spreecast: Real-Time Video Chat Made Easy
Launched in 2010 by founder and CEO Jeff Fluhr, Spreecast is a social media–enabled video platform that allows anyone to set up a video conference session that can reach an unlimited number of people. The startup service is an easy-to-use browser-based application that works for a one-on-one video interaction, like Skype, Facetime, or Google Hangout, but it can also do much more, including broadcast real-time video to an audience of unlimited size while maintaining face-to-face interactive communications with four people on camera, according to Colin Evans, Spreecast v-p of content and business development.
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The Agent as (Sort of) Publisher
While there has been some grumbling in the industry about the ethics and logistics when literary agents start acting as publishers, many firms are now offering a suite of services in this area. Only a handful of agencies are actually publishing titles by their clients through in-house divisions, with more offering publishing services to clients who (usually) can’t land an offer from a traditional house. The one consistency:many of the agents working in this arena say what they’re doing is not “publishing.”
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Palgrave Pivot Set for October Launch
Palgrave Pivot will launch on October 30 with over 20 titles.
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Hunter's 'What Really Happened' Lands at Number 12
After it first week on sale, Rielle Hunter’s What Really Happened: John Edwards, Our Daughter, and Me sold 5,795 copies at the outlets tracked by Nielsen BookScan.
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Tracking Amazon: Batman Titles Rise
Though The Dark Knight Rises doesn't hit theaters until July 20, books starring the Caped Crusader are already making waves on Amazon's bestseller list.
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New Heads for Scholastic UK; Storia Adds National Geographic
Scholastic has appointed Catherine Bell and Steve Thompson to be co-managing directors of Scholastic UK. In the U.S., a line of nonfiction titles from National Geographic for Kids will be available through Scholastic's Storia e-reading app in August.
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