Macmillan is changing the name of its higher education group. The publisher is switching the moniker from Bedford, Freeman, and Worth Publishing Group, to Macmillan Higher Education. The rebranding comes after parent company Holtzbrinck changed the name of its U.S. trade arm from Holtzbrinck to Macmillan in 2007.
The new name, the publisher said, will take effect on January 1, 2012, and will only affect the higher education division. Macmillan's educational unit covering K-12 will continue to use the Bedford, Freeman, and Worth name. In the K-12 market, McGraw-Hill will continue to use the Macmillan name for certain categories for a defined period of time.
Speaking to the name change, Macmillan CEO John Sargent said it "is indicative of our growing position as a global media company. Moving to Macmillan not only signifies our collective strength and the breadth of our offerings, but also allows us to more fully leverage our investments in print and digital publishing, and more clearly position ourselves for the future.”
