R.L. Mathewson, a romance writer published by Smashwords, saw sales of her e-books rise after being promoted with a banner and a "brick" ad on iBookstore's "Romance" and "Featured" pages. Her book Playing for Keeps remains at #8 on the iBookstore bestseller chart. As of July 17, Smashwords, which has been receiving continued support from Apple in the iBookstore, has three titles in the top 20 and six titles in the top 30.