DIGITAL DEALING: How E-markets Are Transforming the Economy

Stanford economics professor Hall makes economics fun where hundreds of his colleagues have failed. Focusing on buying and selling via the World Wide Web—everywhere from eBay to business-to-business marketplace exchanges—Hall explains the economics behind the transactions that ultimately lead to deals. Managers will have to do most of the work to figure out which pricing models will work best for their businesses, but at least Hall provides a clear and entertaining account of the options. (Sept.)