The Ins and Outs of a Book Tour
June 6, 2019, 1-2:30 pm ETPrice: $99.99Getting your authors on the road is an important component to publicity. Learn the many pieces you need to consider for a successful book tour, from identifying the best venues—including virtual venues—to booking local media, route planning, using digital tools, and more. Discover the steps you need to take in planning, marketing, and executing rewarding book tours that promote your authors.
After hearing from an expert in two guest speaker sessions, attendees will join the workshop to complete one project: developing a sample itinerary to get your book tour off the ground and on the road. The workshop facilitator will provide personalized, written feedback on your plan..
Outcome: A ready-to-execute author tour plan.
Identifying and Working with Venues
June 6, 2019, 1:00-1:45 p.m. ETSession II
How to Turn Chaos into Book Events: Creative Approaches to Book Tour Planning and Execution
June 6, 2019, 1:45-2:30 p.m. ETSession I
Identifying and Working with Venues
June 6, 2019, 1:00-1:45 p.m. ETOne of the first steps in planning a book tour is identifying the cities that make sense and then deciding what kinds of venues to reach out to. In this session, you’ll hear from Sarah Russo, Principal of Sarah Russo Public Relations, where she will discuss best practices she has learned from planning hundreds of author tours over her 20 years working with authors. From identifying the right authors (pro tip: not all authors are well suited to live events), initial contact with venues through to the day of event, you’ll learn how to select bookstores, libraries, lecture venues, book festivals, and think tanks for your authors, sketch out a schedule, book travel, and how to be a partner in promotion with the venue to get an audience in the door. Sarah will give you her best tips on how to make a tailored pitch for a venue, develop a timeline, and promote the event through local media. You’ll walk away from this session with an understanding of how to create a tour and maintain relationships with venues during the book tour process.
Session II
How to Turn Chaos into Book Events: Creative Approaches to Book Tour Planning and Execution
June 6, 2019, 1:45-2:30 p.m. ETBeyoncé rehearses for months before heading out on tour, but what do the best rock-star authors do? Find out in this fireside chat with book marketing expert Lizzie Lewandowski, of Sourcebooks. She’ll share her tricks for prepping authors for the unpredictable, attracting audiences in various markets, and producing creative programming that can spur book sales and create lifelong fans. Includes audience Q&A.
Online event and one-week marketing writing workshop
- 90 minutes of lessons and inspiration, presented in two, 45-minute live sessions via webcast (recordings available after each session)
- One assignment and group workshop with one-on-one feedback from an industry expert on your project.
- All live content are recorded for on-demand access; online classroom available for 6 months.
Using Data To Improve Your Digital Marketing
June 13, 2019, 1-2:30 p.m. ETPrice: $99.99How do you quantify a successful marketing campaign? In this course, you'll learn how to collect data from a campaign and interpret it to make your next smart decision. Discover how to track each component of your digital campaign, and dive into a deep analysis of the performance of your efforts.
After hearing from an expert in two guest speaker sessions, attendees will join the workshop to complete one project: developing a marketing report with a detailed summary and analysis. The workshop facilitator will provide personalized, written feedback on your report.
Outcome: A developed marketing report.
Tracking Your Data
June 13, 2019, 1:00-1:45 p.m. ETSession II
Interpreting Your Data
June 13, 2019, 1:45-2:30 p.m. ETSession I
Tracking Your Data
June 13, 2019, 1:00-1:45 p.m. ETIn this session, you’ll learn about the free and paid tools you can use to monitor and manage your marketing campaigns on the web. You’ll learn the importance of making every link trackable, where you link back to, and setting goals for your key performance indicators (KPIs).
Session II
Interpreting Your Data
June 13, 2019, 1:45-2:30 p.m. ETYou’ve tracked your links and gathered data -- now what? In this session, marketing managers from Penguin Random House will share their secrets on how they use data to measure performance and make strategic decisions. Through case studies, tactical tips, and marketing tools, Kathleen Quinlan and Julie Lunde will give you best practices on presenting data and making a case for your marketing campaigns. Plus, they’ll fill you in on all the marketing terminology you need to know, how to make data visualizations, and how to summarize your data research and analysis. After the session, you’ll have a chance to ask them questions in a live Q+A.
Online event and one-week marketing writing workshop
- 90 minutes of lessons and inspiration, presented in two, 45-minute live sessions via webcast (recordings available after each session)
- One assignment and group workshop with one-on-one feedback from an industry expert on your project.
- All live content are recorded for on-demand access; online classroom available for 6 months.
Anyone involved in the creation of publicity materials or a marketing and publicity plan for a book, including publicists, authors (traditionally published or self-published), social-media specialists and others. Anyone interested in learning about how book publicity works and best practices for obtaining coverage.
For nearly 150 years, Publishers Weekly has been at the forefront of book publishing. From reviewing future bestsellers to reporting on major business deals and discovering publishing industry's rising stars, PW's access in the industry is unparalleled. With PWedu, we're happy to share that access with you.
Whether learning from industry leaders in practical, how-do-they-do-it terms for your own book publishing efforts, or soaking in stories about big books and authors from experts and people who helped make those stories happen, PWedu offers practical and cultural courses for book professionals, librarians and book clubs, authors and writers, fans and readers.
HOW IT WORKS
Each PWedu online course features one or more live (and archived) lectures, followed by virtual classroom sessions. While in a live session, you can raise questions and participate in peer discussions through an online chat feature.
Practical courses give you valuable insight to apply to your own business or career plans, while cultural courses help you explore a topic from multiple angles. Practical courses include access to an online classroom, which opens prior to the session so you can begin learning right away with bonus material. The classroom also provides an interactive space to ask questions, start discussions and make connections with peers.
WHAT YOU NEED
All you need is a high-speed internet connection and a device that can stream video. Live support is available during each session. We’ve got you covered!
REFUND POLICY
Refunds will only be granted in instances where the course is cancelled. Individual refunds will not be granted except for extenuating circumstances. All course presenters subject to change without notice. For more details contact pw@edmaker.co.
Want to learn more about PWedu? Contact us at pw@edmaker.co.
Interested in sponsoring? Contact Cevin Bryerman at cbryerman@publishersweekly.com.
