A newsletter display ad may be static or animated. It is positioned next to editorial content within PW's newsletters. Ad materials for newsletter display ads consist of two deliverables: an image file, and a click-through URL. Image files must be RGB, and rendered at 72ppi. Only one URL may be used per image file. All ad materials are due five business days before the ad is booked for publication, and may be uploaded to PW's Ad Portal at ads4pw.sendmyad.com/.

A sponsored post is static box positioned next to editorial content within PW's newsletters. Ad materials for a sponsored post consist of four deliverables: an image file, a click-through URL, headline text, and body text. These ad materials are due five business days before the ad is booked for publication. Image files must be RGB, and rendered at 72ppi. No more than one image file, URL, headline, or body text, may be sent per sponsored post. All ad materials should be sent to digitalads@publishersweekly.com to the attention of Michael Morris.

A sponsored video of the day is static box positioned next to editorial content within PW's newsletters. Ad materials for a sponsored video ad consist of four deliverables: an image file, and a click-through URL, headline text, and body text. These ad materials are due five business days before the ad is booked for publication. Image files must be RGB, and rendered at 72ppi. No more than one image file, URL, headline, or body text, may be sent per sponsored post. Ad materials should be sent to digitalads@publishersweekly.com to the attention of Michael Morris.

A sponsored giveaway is a static box that is positioned next to editorial content in PW's newsletters and social media feeds. An image file of the book cover, or a photo of the prizes should be sent to digitalads@publishersweekly.com to the attention of Michael Morris. In addition to sending the image file, please complete the Giveaway Worksheet which may be found at https://forms.gle/hSzzYnDCrpNbbHpZ8.

An e-blast may be static or animated. It is sent to PW's newsletter subscribers. There are two types of e-blasts, image and HTML. Regardless of the type, all e-blasts require a subject line that is recommend to be 74 characters or less. Ad materials for image e-blasts consist of three deliverables: a subject line, an image file, and a click-through URL. Ad materials for HTML e-blasts consist of two deliverables: a subject line, and a HTML file. Image files must be RGB, and rendered at 72ppi. Only one URL may be used per image file. All ad materials are due five business days before the ad is booked for publication. Ad materials may be uploaded to PW's Ad Portal at ads4pw.sendmyad.com/.

A website display ad may be static or animated. It is positioned next to editorial content on PW's three websites, publishersweekly.com, themillions.com and booklife.com. Its placement depends on which webpage they appear, and the device being used. Ad materials for internet display ads consist of two deliverables: an image file, and a click-through URL. Image files must be RGB and rendered at 72ppi. Only one URL may be used per image file. All ad materials are due five business days before the ad is booked for publication, and may be uploaded to PW's Ad Portal at ads4pw.sendmyad.com/.