Christian Publishing Summit
Learn market trends, publicity strategies, and how to create an authentic voice tailored for your audience with 8 live sessions and an interactive workshop.
Online Course + Workshop
October 30-November 20 2019
Join Publishers Weekly’s month-long immersion in Christian publishing. This online event and workshop series will connect you with new ideas and tactical ways to improve skills for you or your team. Through inspirational keynotes and informative lessons, learn from experts on market trends, publicity strategies, and creating an authentic voice tailored for your audience.
Explore ways to stand out in such a niche, yet widespread, industry -- deep diving into social media marketing, learning how to be more inclusive to diverse audiences, and gaining tips on how to maximize the online retail market.
Included with your registration to the PWedu Christian Summit is your choice of a marketing or PR practical course. Use this comprehensive and insightful program to give you the information you need to create a blueprint for your marketing or publicity strategy you'll create in your workshop. Learn more about the workshops here.
- Learn in live, online sessions with instructors leading innovation in Christian publishing. All sessions are recorded for on demand access for 3 months.
- Ask questions in live Q&A sessions with leaders.
- Build your individual skills in workshops to create marketing, publicity, or other projects in small group sessions led by expert instructors---a $99 value, included with your enrollment! Choose your workshop when you sign up and earn more about the workshops by clicking here
- All sessions take place online through interactive webcasting and online learning tools for a seamless experience that connects you to leaders and instructors.
Just $299 for the entire month-long program.
A Search For Meaning
October 30, 2019, 1:00-1:45 p.m. ET
In this provocative keynote, you’ll hear about how Christian publishing can speak to the changing face of religion in the 21st century, offering answers to big questions -- both explicitly religious, and more broadly spiritual and philosophical. David Moberg, Senior VP at HarperCollins Christian Publishing, reflects on the last four decades of Christian publishing, through the lens of both challenges and growth, and looks ahead to the future in this exciting opening session.
Speaker: David Moberg
Senior Vice President and Group PublisherHarperCollins Christian Publishing
David Moberg has worked in Christian publishing since 1975 and played a crucial role in bringing Thomas Nelson and Zondervan together under the HarperCollins Christian Publishing umbrella. After HarperCollins acquired Thomas Nelson in 2012, Moberg was named senior v-p and group publisher, and while overseeing both Thomas Nelson and Zondervan, he helped form what is now known as HarperCollins Christian Publishing, the world’s leading Christian publisher.
Thursday, November 7, 1:00-2:30 pm ET
Session I
Grooming Christian Authors for Crossover Success
November 7, 2019, 1:00-1:45 p.m. ETThe trend in publishing has been toward spiritual content that is often not strictly religious. Is it here to stay? In this session, we’ll discuss this trend, and strategies to help Christian authors extend their readership to mainstream audiences. We’ll also examine demographic shifts, like the millennials shift from church in some cases, and what it means for Christian publishing in the long run.
Session II
Tips for Maximizing Online Book Sales for Christian Authors
November 7, 2019, 1:45-2:30 p.m. ETWith online book sales increasing all the time, it’s more vital than ever that Christian authors find ways to market themselves online and focus on digital sales. This session will examine how to crack the most important marketplaces for Christian books with tried and true techniques from an expert in the field.
Wednesday, November 13, 1:00-2:30 pm ET
Session I
Lessons From a Faith-Based Publicist
November 13, 2019, 1:00-1:45 p.m. ETLearn from a publishing expert in this informative [and insightful] session. We’ll cover how to effectively garner media attention for a faith-based title in both specialty and mainstream news outlets and how to harness an author’s existing following.
Session II
Lessons Learned from Top Christian Social Channels
November 13, 2019, 1:45-2:30 p.m. ETIn this hands-on demo session, you’ll hear how the HarperCollins Christian Publishing marketing team turned the Jesus Calling Devotional into the popular podcast Jesus Calling: Stories of Faith, with over 3 million downloads to date and guests including Melinda Gates, Dolly Parton, and Reba McIntire. Learn what it takes to create inspiring social content and come away with insight into the production process, as well as the effort behind it.
Wednesday, November 20, 1:00-2:30 pm ET
Session I
Lessons on How To Engage and Serve Diverse Christian Audiences
November 20, 2019, 1:00-1:45 p.m. ETDiversity matters for social good. But publishers who support diverse Christian authors and books are seeing audience engagement that proves diversity is also makes good business sense. In this session, you’ll learn about the importance of inclusion from a variety of perspectives and walk away with fresh ideas for engaging your audience.
Session II
Lessons from Literary Agents in Christian Sphere
November 20, 2019, 1:45-2:30 p.m. ETIn this closing session, we’ll explore the value of the relationship between agent and editor. You’ll learn how this crucial relationship can impact the success of a title and be the backbone of a successful book campaign.
Click on any instructor's photo to learn more about them.
David began his career with Wm. B. Eerdmans in Grand Rapids, Michigan and later established his own full-service advertising agency providing expertise to various entities in the publishing industry. In 1989, Moberg joined Word Publishing which was acquired in 1992 by Thomas Nelson Publishing out of Nashville, Tennessee. In the last decade Moberg has played a significant role in the merger of Thomas Nelson and Zondervan—together forming HarperCollins Christian Publishing. Since the company's successful integration, Moberg has overseen its book publishing efforts including the launch of two general market imprints, HarperCollins Leadership and Harper Horizon. As the leading provider of inspirational content, the company is now poised to reach more people than ever before with stories and material that will enable readers to better understand the world around them. Moberg resides in Nashville, Tennessee with Cathy, his wife of 44 years.
David began his career with Wm. B. Eerdmans in Grand Rapids, Michigan and later established his own full-service advertising agency providing expertise to various entities in the publishing industry. In 1989, Moberg joined Word Publishing which was acquired in 1992 by Thomas Nelson Publishing out of Nashville, Tennessee. In the last decade Moberg has played a significant role in the merger of Thomas Nelson and Zondervan—together forming HarperCollins Christian Publishing. Since the company's successful integration, Moberg has overseen its book publishing efforts including the launch of two general market imprints, HarperCollins Leadership and Harper Horizon. As the leading provider of inspirational content, the company is now poised to reach more people than ever before with stories and material that will enable readers to better understand the world around them. Moberg resides in Nashville, Tennessee with Cathy, his wife of 44 years.
For nearly 150 years, Publishers Weekly has been at the forefront of book publishing. From reviewing future bestsellers to reporting on major business deals and discovering publishing industry's rising stars, PW's access in the industry is unparalleled. With PWedu, we're happy to share that access with you.
Whether learning from industry leaders in practical, how-do-they-do-it terms for your own book publishing efforts, or soaking in stories about big books and authors from experts and people who helped make those stories happen, PWedu offers practical and cultural courses for book professionals, librarians and book clubs, authors and writers, fans and readers.
WHAT IS IT?
Each PWedu online course features one or more live (and archived) lectures, followed by virtual classroom sessions. While in a live session, you can raise questions and participate in peer discussions through an online chat feature.
Practical courses give you valuable insight to apply to your own business or career plans, while cultural courses help you explore a topic from multiple angles. Practical courses include access to an online classroom, which opens prior to the session so you can begin learning right away with bonus material. The classroom also provides an interactive space to ask questions, start discussions and make connections with peers.
WHAT YOU NEED
All you need is a high-speed internet connection and a device that can stream video. Live support is available during each session. We’ve got you covered!
REFUND POLICY
Refunds will only be granted in instances where the course is cancelled. Individual refunds will not be granted except for extenuating circumstances. All course presenters subject to change without notice. For more details contact pw@edmaker.co.
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Interested in sponsoring? Contact Cevin Bryerman at cbryerman@publishersweekly.com.
