Business & Finance
ADAMS MEDIA
Centuries of Success (Nov., $24.95) by William T. O'Hara finds lessons in long-running family businesses.
AMACOM
The Wright Way: 7 Problem-Solving Principles from the Wright Brothers that Can Make Your Business Soar (Oct., $21.95) by Mark Eppler is timed to coincide with the 100th anniversary of their first successful flight.
The UPS Story: How Brown Delivers 13 Million Promises Every Day (Jan., $24.95) by Richard L. Brandt analyzes the company's growth in terms of its corporate culture, leadership and operating methods.
BASIC BOOKS
Emotional Design: Why We Love (or Hate) Everyday Things (Jan., $26) by Donald A. Norman delves into personal responses to ordinary objects. Advertising. Author tour.
BERRETT-KOEHLER
The Serving Leader: 5 Powerful Actions that Will Transform Your Team, Your Business and Your Community (Oct., $19.95) by Ken Jennings and John Stahl-Wert argues that moral leadership is more effective than a ruthless approach.
BEYOND WORDS
The Non-Toxic CEO: Critical Strategies for Protecting Your People, Planet and Profits (Sept., $24.95) by Mark Wysong claims that safe chemical management can actually save money.
BLOOMBERG PRESS
Hedge Fund of Funds Investing: New Strategies for the Hedge Fund Marketplace (Oct., $65) by Joseph G. Nicholas explains multiple-manager portfolios, bundled together as a single multi—hedge fund product. Advertising.
The Super Bowl of Advertising: How the Commercials Won the Game (Nov., $27.95) by Bernice Kanner traces the evolution of Super Bowl commercials.
True to Our Roots: Fermenting a Business Revolution (Nov., $27.95) by Paul Dolan. The CEO of Fetzer Vineyards discusses environmentally sustainable, socially responsible business practices. $75,000 ad/promo
BROADMAN & HOLMAN
Wealth to Last (Oct., $22.99) by Larry Burkett and Ron Blue with Jeremy White provides the tools for fiscal well-being during the second half of life. Advertising.
BROADWAY BOOKS
The Automatic Millionaire: A Powerful One-Step Plan to Live and Finish Rich (Dec., $19.95) by David Bach offers financial coaching.
BUTTERWORTH-HEINEMANN
Managing Employee Retention: A Strategic Accountability Approach (Sept., $39.95) by Jack J. Phillips and Adele O. Connell advises how to manage and monitor turnover.
Raising Entrepreneurial Capital (Nov., $54.95) by John Vinturella and Suzanne Erickson discusses such considerations as venture capital, IPOs, angels and incubators.
CAREER PRESS
Negotiate Your Way to Riches: How to Convince Others to Give You What You Want (Sept., $24.99) by Peter Wink enables one to get good deals on everyday purchases.
CROWN BUSINESS
Upward Bound: Nine Original Accounts of How Business Leaders Reached Their Summits (Sept., $24) by Michael Useem et al. Essays advance the notion that corporate management can learn from mountaineering skills. Ad/promo.Author publicity.
How to Run a Company: Lessons from Top Leaders of the CEO Academy (Oct., $27.50) by Dennis Carey and Marie-Caroline von Weichs is based upon workshops conducted by the authors for newly appointed CEOs. Ad/promo.
Profitable Growth Is Everyone's Business: 9 Tools You Can Use Monday Morning (Jan., $22) by Ram Charan makes the case for establishing long-term, steady growth, which then prepares a company for handling vacillating business conditions.
DAVIES-BLACK
When Opposites Dance: Balancing the Manager and Leader Within (Sept., $25.95) by Roy G. Williams and Terrence E. Deal profiles notable figures in politics, business and entertainment as examples of different management and leadership styles.
Manager of Choice: 5 Competencies for Cultivating Top Talent (Oct., $27.95) by Nancy S. Ahlrichs recommends becoming a manager trusted by employees with marketable skills.
DEARBORN TRADE
Churches, Jails and Gold Mines: Mega-Deals from a Real Estate Maverick (Nov., $22) by Steven Good. The CEO of a premier real estate auction firm explains his success. Ad/promo.
Leadership Soprano Style: How to Become a More Effective Boss (Dec., $20) by Debbie Himsel makes the case that Tony Soprano, flaws and all, epitomizes a new set of leadership principles. 100,000 first printing. $100,000 ad/promo. Author tour.
DK
Re-imagine! (Oct., $30) by Tom Peters issues a wake-up call to the business world. 100,000 first printing. Advertising. Author tour.
DOUBLEDAY/CURRENCY
Bang!: Getting Your Message Heard in a Noisy World (Oct., $24.95) by Linda Kaplan Thaler and Robin Koval. The advertising execs spell out ways to grab people's attention.
DOUBLEDAY/NAN A. TALESE
Shameless Exploitation in Pursuit of the Common Good: The Madcap Business Adventure of the Truly Oddest Couple (Nov., $22.95) by Paul Newman and A.E. Hotchner chronicles the duo's enterprise that makes money to give away.
ENTREPRENEUR PRESS
The Business Playbook: Leadership Lessons from the World of Sports (Sept., $19.95) by Brandon Steiner employs the feats of great athletes, coaches and managers to illustrate leadership skills. $250,000 ad/promo. Author tour.
F&W PUBLICATIONS
Meaningful Marketing (Sept., $24.99) by Doug Hall with Jeffrey Stamp cites new ways to sell ideas, brands and services. Advertising. Author tour.
FREE PRESS
The Leadership Pill: The Missing Ingredient in Motivating People Today (Sept., $19.95) by Ken Blanchard and Marc Muchnick is an instructive parable about the competition between two leaders with radically differing management styles. Ad/promo.
HARPERBUSINESS
Autumn of Moguls: My Misadventures with the Titans, Poseurs and Money Guys Who Mastered and Messed Up Big Media (Oct., $25.95) by Michael Wolff looks at the media industry and those responsible for its coming collapse.
Fortune Favors the Bold: What We Must Do to Build a New and Lasting Global Prosperity (Oct., $26.95) by Lester Thurow. The noted economist claims that business globalization is not a "done deal" but has many opportunities still available.
Fools Rush In: Steve Case, Gerry Levin and the Fall of AOL Time Warner (Jan., $27.95) by Nina Munk. Journalist Munk retraces the business debacle of AOL's acquisition of Time Warner.
HARVARD BUSINESS SCHOOL PRESS
Innovator's Solution: Creating and Sustaining Successful Growth (Oct., $29.95) by Clayton M. Christensen and Michael E. Raynor. This follow-up to The Innovator's Dilemma encourages managers to tailor their strategies. Author publicity.
Strategy Maps: Converting Intangible Assets into Tangible Outcomes (Feb., $29.95) by Robert S. Kaplan and David P. Norton is a blueprint to align processes, people and information technology for superior results.
HYPERION
Every Move Must Have a Purpose (Nov., $17.95) by Bruce Pandolfini declares that chess principles can be applied to any business or life situation. 50,000 first printing.
INFORMATION TODAY
Assessing Competitive Intelligence Software: A Guide to Evaluating CI Technology (Sept., $39.50) by France Bouthillier and Kathleen Shearer proposes a systematic method to assess software.
JOSSEY-BASS
Authentic Leadership: Rediscovering the Secrets to Creating Lasting Value (Sept., $27.95) by Bill George is a model for values-based leadership.
Value Leadership: The 7 Principles that Drive Corporate Value in Any Economy (Oct., $27.95) by Peter S. Cohan furnishes a "value quotient" tool to define the next generation of blue chip companies.
KOGAN PAGE
(dist. by Stylus)
Global Brand Strategy (Nov., $39.95) by Sicco van Gelder supplies a framework to compare international brands.
LOYOLA PRESS
Heroic Leadership: Best Practices from a 450-Old Company that Changed the World (Sept., $24.95) by Chris Lowney. The Jesuit seminarian turned investment banker asserts that the core values of self-awareness, ingenuity, love and heroism mold dynamic corporate leaders. 25,000 first printing. $70,000 ad/promo.
MCGRAW-HILL
Play to Your Strengths: Managing Your Internal Labor Markets for Lasting Competitive Advantage (Oct., $24.95) by Haig R. Nalbantian et al., advocates the effective use of employees to improve the bottom line.
The Marine Corps Way: Using Maneuver Warfare to Lead a Winning Organization (Jan., $22.95) by Eric Clemons et al., adapts battlefield tactics for boardroom leadership.
NEWMARKET
Wowisms: Words of Wonder for Dreamers and Doers—A Zentrepreneur's Guide (Oct., $12) by Ron Rubin and Stuart Avery Gold. Sage advice is packaged in a gift format. Ad/promo. Author publicity.
W.W. NORTON
The Soul of Money: Transforming Your Relationship with Money and Life (Sept., $24.95) by Lynne Twist posits that examining attitudes toward money can result in surprising insights. Author tour.
PELICAN PUBLISHING
The Blockbuster Toy: How to Invent the Next BIG Thing (Sept., $24) by Gene Del Vecchio inspects the marketing strategies of recent successful toy brands. Advertising.
PRENTICE HALL PRESS
More Balls Than Hands: Juggling Your Way to Success by Loving Your Mistakes (Sept., $23) by Michael Gelb asserts that learning to juggle literally and metaphorically is an aid in business and in life.
PRINCETON UNIV. PRESS
Women Don't Ask: Negotiations and the Gender Divide (Oct., $24.95) by Linda Babcock and Sara Laschever examines women's tendency not to ask for what they want.
PUBLICAFFAIRS
The Bubble of American Supremacy (Jan., $22) by George Soros is intensely critical of the Bush administration's foreign policy.
QUILL DRIVER BOOKS
If You Want It Done Right, You Don't Have to Do It Yourself: The Power of Effective Delegation (Sept., $19.95) by Donna M. Genett offers an allegory about competent deputizing.
RANDOM HOUSE
The Real Thing: Truth and Power at the Coca-Cola Company (Feb., $26.95) by Constance Hays is by the New York Times business reporter. Ad/promo.Author publicity.
REED PRESS
Beyond the Bookstore: How to Sell More Books Profitably to Non-Bookstore Markets (Nov., $49.94) by Brian Judd is a detailed guide for professional publishers; with CD-ROM. A Publishers Weekly Book. Advertising.
FLEMING H. REVELL
Debt-Proof Your Marriage (Sept., $19.99) by Mary Hunt provides insights for financial harmony. 40,000 first printing. Advertising. Author tour.
RODALE
Family CFO (Jan., $24.95) by Mary Claire Keating and Christine Larson instructs couples on how to successfully manage their money together. 35,000 first printing.
SHAMBHALA
Creating with Others (Sept., $21.95) by Shaun McNiff. An art therapist demonstrates ways to inject creativity into the workplace.
SIMON & SCHUSTER
Softwar: An Intimate Portrait of Larry Ellison and Oracle (Oct., $28) by Matthew Symonds with commentary by Ellison. Oracle's cofounder and chief executive not only comments on Symonds's text, but criticizes his reportage. 100,000 first printing. Advertising. 6-city author tour.
SMITHSONIAN BOOKS
One Nation Under Goods: Malls and the Seductions of American Shopping (Sept., $24.95) by James J. Ferrell looks at the ways in which mall design shapes the shopping experience.
SOURCEBOOKS
TrendSmart (Nov., $22.95) by Louis Patler identifies emerging trends that will affect the average business. 30,000 first printing.
VIKING
Ready for Anything: 52 Productivity Principles for Work and Life (Sept., $19.95) by David Allen motivates readers to clear their heads and focus. Advertising. Author publicity.
WARNER
Negotiate This!: By Caring, but Not T-H-A-T Much (Sept., $24.95) by Herb Cohen is a self-deprecating exegesis on negotiating ploys. Advertising. 5-city author tour.
There's No Such Thing as Business Ethics: Discover the One Rule for Making the Right Decisions (Oct., $14.95) by John C. Maxwell proclaims the Golden Rule as the sole standard for conduct and business. Ad/promo.
The Oil Factor: How Oil Controls the Economy and Your Financial Future (Feb., $24.95) by Stephen Leeb and Donna Leeb insists that following oil prices can lead investors to true financial security. Advertising.
WILEY
The House of Klein: Fashion, Controversy and a Business Obsession (Sept., $24.95) by Lisa Marsh pries open the secret world of Calvin Klein.
Rich in America: Secrets to Creating and Preserving Wealth (Sept., $24.95) by Jeffrey Maurer devises a plan for attaining success.
Business as War: Battling for Competitive Advantage (Oct., $24.95) by Kenneth Allard advocates methods for surviving a tough global economy.
The vignettes on these pages were coordinated and edited by Daisy Maryles, Laurele Riippa and Dick Donahue; the writers were Dena Croog, Robert Dahlin, Natalie Danford, Suzanne Mantell, Mark Rentschler, Judith Rosen and Claiborne Smith.
