ADAMS MEDIA
25 Sales Skills They Don't Teach You at Business School (Apr., $6.95) by Stephan Schiffman answers important questions facing professionals today, from simple office etiquette to handling a negotiation dead end.
Guerilla Publicity (June, $12.95) by Jay Conrad Levinson lays out an aggressive plan for building publicity campaigns from the inside out. 50,000 first printing. 7-city author tour. 40-city radio satellite tour.
ALM
(dist. by IPG)
Internet and Online Privacy: A Legal and Business Guide (May, $34.95) by Andrew Frackman, Claudia Ray and Rebecca Martin analyzes the current state of online and Internet privacy law. $70,000 ad/promo budget.
AMACOM
Organization Smarts: Portable Skills for Professionals Who Want to Get Ahead (Apr., $17.95) by David W. Brown gives professionals the "street smarts" to assess people and environments quickly and make adjustments as needed.
Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns (May, $24.95) by Herschell Gordon Lewis serves up strategies and tools for increasing response and revenue.
AMBER BOOKS
How to Get Rich When You Ain't Got Nothing: The African-American Guide to Gaining and Building Wealth (Apr., $14.95) by Melvin B. Miller outlines the steps and discusses budgeting, saving and the level of desired income.
ASPATORE BOOKS
Bigwig Briefs: Managing & Profiting in a Down Economy: Leading CEOs Reveal the Secrets to Increased Profits and Continued Success in a Turbulent Economy (Apr., $14.95) interviews executives from companies like General Electric and Coke on ways to increase profits in a recession.
Inside the Minds: Privacy Matters--Leading Privacy Visionaries Share Their Knowledge on How Privacy on the Internet Will Affect Every Business and Individual Worldwide (Apr., $27.95) offers the views of leading privacy authorities.
BASIC BOOKS
Reprint: The Cash Nexus: Economics and Politics from the Age of Warfare to the Age of Welfare, 1700-2000 (Mar., $17) by Niall Ferguson.
BEACON PRESS
Banking on the Future (Aug., $14) by John Bryant and Michael Levin. Bryant, founder of Operation HOPE, explains the nationwide program to instruct kids from newly emerged middle-class families in the fundamentals of saving, credit and investment.
BERKLEY
Reprint: The Great Investment: Balancing Faith, Family and Finance to Build a Rich Spiritual Life (Mar., $13) by T.D. Jakes.
BERRETT-KOEHLER
The Inclusion Breakthrough: Unleashing the Real Power of Diversity (July, $24.95) by Frederick A. Miller and Judith H. Katz describes a diversity-leveraging strategy that can give an organization a competitive advantage.
Why Decisions Fail: Avoiding the Blunders and Traps That Lead to Debacles (Aug., $22.95) by Paul C. Nutt tells the stories behind such famous disasters as the Firestone tire recall and EuroDisney.
BROADWAY BOOKS
Reprint: World War 3.0: Microsoft vs. the U.S. Government, and the Battle to Rule the Digital Age (May, $16.95) by Ken Auletta.
BUSINESS AND PROFESSIONAL
PUBLISHING
(dist. by IPG)
The Modern Machiavelli (Apr., $14.95) by Ian Demack suggests that the forces described in The Prince still apply to the world of work and business.
BUTTERWORTH-HEINEMANN
Aligning Human Resources and Business Strategy (Mar., $26.95) by Linda Holbeche shows how HR strategists use their skills to enhance personnel's ability to reach business objectives.
The Committed Enterprise: How to Make Visions and Values Work (Apr., $29.95) by Hugh Davidson describes how to build successful organizations by managing vision and values scientifically yet creatively. Author tour.
CAREER PRESS
Money Mastery: How to Control Spending, Eliminate Debt, and Maximize Your Savings (Mar., $19.99) by Alan M. Williams, Peter R. Jeppson and Sanford C. Botkin examines why people accrue debt and how to get it under control.
Clutter-Proof Your Business: Turn Your Mess into Success (July, $15.99) by Mike Nelson shows how to streamline the office and computer for profitability and productivity.
CELESTIAL ARTS
Money as Sacrament: Finding the Sacred in Money (June, $14.95) by Adele Azar-Rucquoi examines how money affects women's outlook on life, relationships, independence and more.
COOPER SQUARE PRESS
100 Ways to Cut the High Cost of Attending College: Money Saving Advice for Students and Parents (May, $15.95) by Michael P. Viollt offers tips for getting a quality degree without breaking the bank.
It's the Stupidity, Stupid![]() |
DAVIES-BLACK
The Partnering Intelligence Fieldbook: Tools and Techniques for Building Strong Alliances for Your Business (Aug., $39.95) by Stephen M. Dent and Sandra M. Naiman assists organizations in developing and strengthening strategic partnerships.
DEARBORN
The Folio Phenomenon: New Freedom to Customize Your Investments and Increase Your Wealth (May, $18.95) by Gene Walden explains how to build one's own "mini" mutual fund. Author tour.
Take Control of Your 401(k): An Employee's Guide to Maximizing Your Investments (May, $18.95) by David L. Wray details the benefits and values of retirement investing. Author appearances.
Getting to "Closed": A Proven Program to Accelerate the Sales Cycle and Increase Commissions (July, $17.95) by Stephan Schiffman serves up strategies for turning prospects into revenue.
DOUBLEDAY/CURRENCY
Reprints: The Anatomy of Buzz: How to Create Word of Mouth Marketing (Apr., $14.95) by Emanuel Rosen; Speed Is Life: Street Smart Lessons from the Front Lines of a Business (May, $14.95) by Bob Davis.
EARTHSCAN
(dist. by Stylus)
Excellence in Environmental Management: A Thousand Shades of Green (June, $35) by Pieter Winsemius and Ulrich Guntram explains how businesses can use environmental responsibility as a competitive advantage.
ENTREPRENEUR PRESS
The Moonlighter's Short-Term Trading Bible: Ten Commandments for Making Money Trading Stocks While Keeping Your Day Job (Apr., $16.95) by David Rye shows how to create a lucrative supplemental income by short-term trading online. $65,000 ad/promo.
Financing Your New or Growing Business: How to Find and Get Venture Capital (May, $16.95) by Ralph Alterowitz and John Zonderman discusses how to obtain financing through a variety of routes. Advertising.
FREDERICK FELL
Fell's Official Know-It-All Guide: Online Investing (May, $16.95) by William M. Frantz combines a traditional investor's guide with a cyberguide to online trading. Ad/promo.
HARPERBUSINESS
The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado (Aug., $24.95) by Paul Wiefels. The cofounder with Geoffrey Moore of the Chasm Group explains how to apply high-tech marketing lessons. Ad/promo. Author appearances.
What Would Machiavelli Do?: The Ends Justify the Meanness (Mar., $14.95) by Stanley Bing sends up the What Would Jesus Do? books and takes a darkly lighthearted look at how the author of The Prince would function in today's business environment. Ad/promo. Author appearances.
HYPERION
Get Clark Smart: The Ultimate Guide to Getting Rich from America's Money-Saving Expert (Apr., $16.95) by Howard Clark recommends how to save money in unexpected places and invest those savings creatively. 250,000 first printing. Ad/promo. Author appearances..
IMPACT
Directory of Websites for International Jobs: The Click and Easy Guide (Mar., $19.95) by Ron and Caryl Krannich reveals more than 1,000 Web sites for international job seekers.
INDUSTRIAL SOCIETY
(dist. by LPC Group)
No Fear (Aug., $14.95) by Angela Ishmael counsels individuals how to challenge bullying and harassment at work.
KIPLINGER
Kiplinger's Practical Guide to Your Money (Mar., $18.95) by Ted Miller educates readers on handling their personal finances. Ad/promo.
JK LASSER
JK Lasser's Winning Ways to Save for College (May, $16.95) by Barbara Wagner makes suggestions.
MCGRAW-HILL
Standard & Poor's new stock selectors series includes Standard & Poor's Guide to Communication & Telecom Stocks; ... Financial Stocks; ... Energy Stocks; ... Health Care,Pharmaceutical & Biotech Stocks; and ... Technology Stocks (Apr., $18.95 each).
A Woman's Guide to Successful Negotiating: How to Convince, Collaborate & Create Your Way to Agreement (Apr., $14.95) by Lee Miller and Jessica Miller teaches women negotiation skills.
NEW AMERICAN LIBRARY
Reprint: Russell Rules: 11 Lessons on Leadership from the Twentieth Century's Greatest Winner (May, $14) by Bill Russell with David Falkner.
NEWMARKET
Reprint: The Retirement Catch-Up Guide: 54 Real-Life Lessons to Boost Your Retirement Resources Now! (Apr., $14.95) by Ellen Hoffman.
NEW WORLD LIBRARY
The Power Path: The Shamanic Way to Business Success (May, $14.95) by Jose Stevens with Lena Stevens applies shamanic traditions of power to the workplace. Advertising.
NICHOLAS BREALEY
The Solutions Focus: The SIMPLE Way to Positive Change (Apr., $24.95) by Paul Z. Jackson and Mark McKergow introduces skills and techniques to ease the transition of business change.
Reprint: Coaching for Performance, 3rd edition (May, $17.95) by John Whitmore.
W.W. NORTON
Reprints: Winning the Talent Wars: Recruiting and Retaining the Best Talent (Apr., $14.95) by Bruce Tulgan; Next: The Future Just Happened (May, $13.95) by Michael Lewis.
NOVA
Living Wills Simplified (June, $22.95) by Daniel Sitarz is part of the new Law Made Simple series and provides all the forms required by any of the 50 states and Washington, D.C.
PERIGEE
Trendspotting: Think Forward, Get Ahead, and Cash In on the Future (Mar., $14.95) by Richard Laermer supplies insights on the hows and whys of trend spotting.
PLUME
Leading the Revolution (Aug., $16) by Gary Hamel lays out an action plan for any industry revolutionary.
PRIMA
Maximize Your Presentation Skills (June, $14.95) by Ellen Kaye explains what every executive, manager and ambitious employee needs to know to shine.
S&S/FIRESIDE
The Motley Fool Investment Guide for Teens: 8 Steps to Having More Money Than Your Parents Ever Dreamed Of (Aug., $14) by David and Tom Gardner with Selena Maranjian dishes up savvy investment advice for today's young investors. Ad/promo. TV/radio satellite tour.
SOCIETY FOR HUMAN RESOURCE MANAGEMENT
(dist. by IPG)
Ending the Employment Relationship Without Ending Up in Court (Apr., $19.95) by Francis Coleman covers aspects of layoffs as well as sample scripts for a five-step termination process.
TEN SPEED PRESS
The New Job Security: Five Skills to Take Control of Your Career (May, $14.95) by Pam Lassiter emphasizes strategies for lifelong career success, not just job-hunting tactics.
TEXERE
Lead to Succeed: Creating Entrepreneurial Organizations (Apr., $14.95) by Colin Turner aims to inspire the businesses and leaders of tomorrow with innovative and creative thinking today. 25,000 first printing. $125,000 ad/promo.
We, Me, Them and It: The Power of Words in Business (May, $19.95) by John Simmons examines the use of words in business and how they affect a company's performance and awareness in the marketplace. $12,500 ad promo.
Reprints: Investing: The Last Liberal Art (Apr., $16.95) by Robert Hagstrom; Born to Succeed: Releasing Your Business Potential (Apr., $14.95) by Colin Turner.
THOROGOOD/HAWKSMERE
(dist. by IPG)
The PR Practitioner's Desktop Guide (May, $29.95) by Caroline Black guides PR employees in dealing with the media, especially in the case of a newsworthy event or crisis.
THREE RIVERS PRESS
Suze Orman's Financial Guidebook: Putting the 9 Steps to Work (Mar., $11.95) by Suze Orman is a companion guidebook to The 9 Steps to Financial Freedom and includes interactive exercises that simulate a personal finance session with the author. 150,000 first printing. Ad/promo.
50 Simple Things You Can Do to Disaster-Proof Your Finances: How to Plan Financially to Survive Any Emergency (May, $14) by Ilyce Glink lists ways to protect financial assets in case of a crisis.
VIRGIN BOOKS
20/20 Hindsight: From Starting Up to Successful Entrepreneur, by Those Who've Been There (Apr., $14.95) by Rachelle Thackray. This Virgin Business Guide series title reveals the wisdom of entrepreneurs from a range of industries.
PR Power (June, $14.95) by Robert Craven offers advice and tips from leading PR executives; a Virgin Business Guide series title.
WARNER
Be a Kickass Assistant: How to Get from a Grunt Job to a Great Career (May, $13.95) by Heather Beckel. Go from the cubicle to the corner office. Ad/promo.
Reprint: Free Agent Nation: The Future of Working for Yourself (May, $14.95) by Daniel H. Pink.
WILEY
Black Enterprise Guide to Bridging the Digital Divide: Strategies for African American Entrepreneurs (May, $19.95) by Bernadette Williams.