ADAMS MEDIA
25 Sales Skills They Don't Teach You at Business School (Apr., $6.95) by Stephan Schiffman answers important questions facing professionals today, from simple office etiquette to handling a negotiation dead end.
Guerilla Publicity (June, $12.95) by Jay Conrad Levinson lays out an aggressive plan for building publicity campaigns from the inside out. 50,000 first printing. 7-city author tour. 40-city radio satellite tour.
ALM
(dist. by IPG)
Internet and Online Privacy: A Legal and Business Guide (May, $34.95) by Andrew Frackman, Claudia Ray and Rebecca Martin analyzes the current state of online and Internet privacy law. $70,000 ad/promo budget.
AMACOM
Organization Smarts: Portable Skills for Professionals Who Want to Get Ahead (Apr., $17.95) by David W. Brown gives professionals the "street smarts" to assess people and environments quickly and make adjustments as needed.
Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns (May, $24.95) by Herschell Gordon Lewis serves up strategies and tools for increasing response and revenue.
AMBER BOOKS
How to Get Rich When You Ain't Got Nothing: The African-American Guide to Gaining and Building Wealth (Apr., $14.95) by Melvin B. Miller outlines the steps and discusses budgeting, saving and the level of desired income.
ASPATORE BOOKS
Bigwig Briefs: Managing & Profiting in a Down Economy: Leading CEOs Reveal the Secrets to Increased Profits and Continued Success in a Turbulent Economy (Apr., $14.95) interviews executives from companies like General Electric and Coke on ways to increase profits in a recession.
Inside the Minds: Privacy Matters--Leading Privacy Visionaries Share Their Knowledge on How Privacy on the Internet Will Affect Every Business and Individual Worldwide (Apr., $27.95) offers the views of leading privacy authorities.
BASIC BOOKS
Reprint: The Cash Nexus: Economics and Politics from the Age of Warfare to the Age of Welfare, 1700-2000 (Mar., $17) by Niall Ferguson.
BEACON PRESS
Banking on the Future (Aug., $14) by John Bryant and Michael Levin. Bryant, founder of Operation HOPE, explains the nationwide program to instruct kids from newly emerged middle-class families in the fundamentals of saving, credit and investment.
BERKLEY
Reprint: The Great Investment: Balancing Faith, Family and Finance to Build a Rich Spiritual Life (Mar., $13) by T.D. Jakes.
BERRETT-KOEHLER
The Inclusion Breakthrough: Unleashing the Real Power of Diversity (July, $24.95) by Frederick A. Miller and Judith H. Katz describes a diversity-leveraging strategy that can give an organization a competitive advantage.
Why Decisions Fail: Avoiding the Blunders and Traps That Lead to Debacles (Aug., $22.95) by Paul C. Nutt tells the stories behind such famous disasters as the Firestone tire recall and EuroDisney.
BROADWAY BOOKS
Reprint: World War 3.0: Microsoft vs. the U.S. Government, and the Battle to Rule the Digital Age (May, $16.95) by Ken Auletta.
BUSINESS AND PROFESSIONAL
PUBLISHING
(dist. by IPG)
The Modern Machiavelli (Apr., $14.95) by Ian Demack suggests that the forces described in The Prince still apply to the world of work and business.
BUTTERWORTH-HEINEMANN
Aligning Human Resources and Business Strategy (Mar., $26.95) by Linda Holbeche shows how HR strategists use their skills to enhance personnel's ability to reach business objectives.
The Committed Enterprise: How to Make Visions and Values Work (Apr., $29.95) by Hugh Davidson describes how to build successful organizations by managing vision and values scientifically yet creatively. Author tour.
CAREER PRESS
Money Mastery: How to Control Spending, Eliminate Debt, and Maximize Your Savings (Mar., $19.99) by Alan M. Williams, Peter R. Jeppson and Sanford C. Botkin examines why people accrue debt and how to get it under control.
Clutter-Proof Your Business: Turn Your Mess into Success (July, $15.99) by Mike Nelson shows how to streamline the office and computer for profitability and productivity.
CELESTIAL ARTS
Money as Sacrament: Finding the Sacred in Money (June, $14.95) by Adele Azar-Rucquoi examines how money affects women's outlook on life, relationships, independence and more.
COOPER SQUARE PRESS
100 Ways to Cut the High Cost of Attending College: Money Saving Advice for Students and Parents (May, $15.95) by Michael P. Viollt offers tips for getting a quality degree without breaking the bank.
It's the Stupidity, Stupid Mistakes are Paul C. Nutt's game--big, costly mistakes with major consequences. Think Nestle's marketing of its infant formula, Beech-Nut's mislabeling of its apple juice, Euro Disney, the Waco siege, the Challenger explosion, the Firestone tire recall. They're all great fodder for this Ohio State professor, who studies how decisions get made--sometimes badly. Nutt's goal in Why Decisions Fail: Avoiding the Blunders and Traps That Lead to Debacles (Berrett-Koehler, Aug.) is to help business leaders improve their odds of being successful when making decisions (his studies show there's a 50% chance of getting them wrong). Publicity manager Ken Lupoff says the book targets businessmen and academics but could easily cross over to a general trade audience, as did Alan Axelrod's Elizabeth I, CEO: Strategic Lessons from the Leader Who Built an Empire. Along similar lines is Why Smart People Can Be So Stupid, edited by intelligence-testing expert Robert J. Sternberg (Yale, Apr.). The book extends stupidity beyond the board room to look at decisions gone awry in other areas (think Clinton-Lewinsky, Iran-Contra, Vietnam), but the essential point is the same: what causes intelligent people to make poor choices? The issue for Sternberg and his distinguished group of contributors is defining and analyzing "stupidity" in order to lead people, even the smartest among us, away from it and its devastating effects. |
DAVIES-BLACK
The Partnering Intelligence Fieldbook: Tools and Techniques for Building Strong Alliances for Your Business (Aug., $39.95) by Stephen M. Dent and Sandra M. Naiman assists organizations in developing and strengthening strategic partnerships.
DEARBORN
The Folio Phenomenon: New Freedom to Customize Your Investments and Increase Your Wealth (May, $18.95) by Gene Walden explains how to build one's own "mini" mutual fund. Author tour.
Take Control of Your 401(k): An Employee's Guide to Maximizing Your Investments (May, $18.95) by David L. Wray details the benefits and values of retirement investing. Author appearances.
Getting to "Closed": A Proven Program to Accelerate the Sales Cycle and Increase Commissions (July, $17.95) by Stephan Schiffman serves up strategies for turning prospects into revenue.
DOUBLEDAY/CURRENCY
Reprints: The Anatomy of Buzz: How to Create Word of Mouth Marketing (Apr., $14.95) by Emanuel Rosen; Speed Is Life: Street Smart Lessons from the Front Lines of a Business (May, $14.95) by Bob Davis.
EARTHSCAN
(dist. by Stylus)
Excellence in Environmental Management: A Thousand Shades of Green (June, $35) by Pieter Winsemius and Ulrich Guntram explains how businesses can use environmental responsibility as a competitive advantage.
ENTREPRENEUR PRESS
The Moonlighter's Short-Term Trading Bible: Ten Commandments for Making Money Trading Stocks While Keeping Your Day Job (Apr., $16.95) by David Rye shows how to create a lucrative supplemental income by short-term trading online. $65,000 ad/promo.
Financing Your New or Growing Business: How to Find and Get Venture Capital (May, $16.95) by Ralph Alterowitz and John Zonderman discusses how to obtain financing through a variety of routes. Advertising.
FREDERICK FELL
Fell's Official Know-It-All Guide: Online Investing (May, $16.95) by William M. Frantz combines a traditional investor's guide with a cyberguide to online trading. Ad/promo.
HARPERBUSINESS
The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado (Aug., $24.95) by Paul Wiefels. The cofounder with Geoffrey Moore of the Chasm Group explains how to apply high-tech marketing lessons. Ad/promo. Author appearances.
What Would Machiavelli Do?: The Ends Justify the Meanness (Mar., $14.95) by Stanley Bing sends up the What Would Jesus Do? books and takes a darkly lighthearted look at how the author of The Prince would function in today's business environment. Ad/promo. Author appearances.
HYPERION
Get Clark Smart: The Ultimate Guide to Getting Rich from America's Money-Saving Expert (Apr., $16.95) by Howard Clark recommends how to save money in unexpected places and invest those savings creatively. 250,000 first printing. Ad/promo. Author appearances..
IMPACT
Directory of Websites for International Jobs: The Click and Easy Guide (Mar., $19.95) by Ron and Caryl Krannich reveals more than 1,000 Web sites for international job seekers.
INDUSTRIAL SOCIETY
(dist. by LPC Group)
No Fear (Aug., $14.95) by Angela Ishmael counsels individuals how to challenge bullying and harassment at work.
KIPLINGER
Kiplinger's Practical Guide to Your Money (Mar., $18.95) by Ted Miller educates readers on handling their personal finances. Ad/promo.
JK LASSER
JK Lasser's Winning Ways to Save for College (May, $16.95) by Barbara Wagner makes suggestions.
MCGRAW-HILL
Standard & Poor's new stock selectors series includes Standard & Poor's Guide to Communication & Telecom Stocks; ... Financial Stocks; ... Energy Stocks; ... Health Care,Pharmaceutical & Biotech Stocks; and ... Technology Stocks (Apr., $18.95 each).
A Woman's Guide to Successful Negotiating: How to Convince, Collaborate & Create Your Way to Agreement (Apr., $14.95) by Lee Miller and Jessica Miller teaches women negotiation skills.
NEW AMERICAN LIBRARY
Reprint: Russell Rules: 11 Lessons on Leadership from the Twentieth Century's Greatest Winner (May, $14) by Bill Russell with David Falkner.
NEWMARKET
Reprint: The Retirement Catch-Up Guide: 54 Real-Life Lessons to Boost Your Retirement Resources Now! (Apr., $14.95) by Ellen Hoffman.
NEW WORLD LIBRARY
The Power Path: The Shamanic Way to Business Success (May, $14.95) by Jose Stevens with Lena Stevens applies shamanic traditions of power to the workplace. Advertising.
NICHOLAS BREALEY
The Solutions Focus: The SIMPLE Way to Positive Change (Apr., $24.95) by Paul Z. Jackson and Mark McKergow introduces skills and techniques to ease the transition of business change.
Reprint: Coaching for Performance, 3rd edition (May, $17.95) by John Whitmore.
W.W. NORTON
Reprints: Winning the Talent Wars: Recruiting and Retaining the Best Talent (Apr., $14.95) by Bruce Tulgan; Next: The Future Just Happened (May, $13.95) by Michael Lewis.
NOVA
Living Wills Simplified (June, $22.95) by Daniel Sitarz is part of the new Law Made Simple series and provides all the forms required by any of the 50 states and Washington, D.C.
PERIGEE
Trendspotting: Think Forward, Get Ahead, and Cash In on the Future (Mar., $14.95) by Richard Laermer supplies insights on the hows and whys of trend spotting.
PLUME
Leading the Revolution (Aug., $16) by Gary Hamel lays out an action plan for any industry revolutionary.
PRIMA
Maximize Your Presentation Skills (June, $14.95) by Ellen Kaye explains what every executive, manager and ambitious employee needs to know to shine.
S&S/FIRESIDE
The Motley Fool Investment Guide for Teens: 8 Steps to Having More Money Than Your Parents Ever Dreamed Of (Aug., $14) by David and Tom Gardner with Selena Maranjian dishes up savvy investment advice for today's young investors. Ad/promo. TV/radio satellite tour.
SOCIETY FOR HUMAN RESOURCE MANAGEMENT
(dist. by IPG)
Ending the Employment Relationship Without Ending Up in Court (Apr., $19.95) by Francis Coleman covers aspects of layoffs as well as sample scripts for a five-step termination process.
TEN SPEED PRESS
The New Job Security: Five Skills to Take Control of Your Career (May, $14.95) by Pam Lassiter emphasizes strategies for lifelong career success, not just job-hunting tactics.
TEXERE
Lead to Succeed: Creating Entrepreneurial Organizations (Apr., $14.95) by Colin Turner aims to inspire the businesses and leaders of tomorrow with innovative and creative thinking today. 25,000 first printing. $125,000 ad/promo.
We, Me, Them and It: The Power of Words in Business (May, $19.95) by John Simmons examines the use of words in business and how they affect a company's performance and awareness in the marketplace. $12,500 ad promo.
Reprints: Investing: The Last Liberal Art (Apr., $16.95) by Robert Hagstrom; Born to Succeed: Releasing Your Business Potential (Apr., $14.95) by Colin Turner.
THOROGOOD/HAWKSMERE
(dist. by IPG)
The PR Practitioner's Desktop Guide (May, $29.95) by Caroline Black guides PR employees in dealing with the media, especially in the case of a newsworthy event or crisis.
THREE RIVERS PRESS
Suze Orman's Financial Guidebook: Putting the 9 Steps to Work (Mar., $11.95) by Suze Orman is a companion guidebook to The 9 Steps to Financial Freedom and includes interactive exercises that simulate a personal finance session with the author. 150,000 first printing. Ad/promo.
50 Simple Things You Can Do to Disaster-Proof Your Finances: How to Plan Financially to Survive Any Emergency (May, $14) by Ilyce Glink lists ways to protect financial assets in case of a crisis.
VIRGIN BOOKS
20/20 Hindsight: From Starting Up to Successful Entrepreneur, by Those Who've Been There (Apr., $14.95) by Rachelle Thackray. This Virgin Business Guide series title reveals the wisdom of entrepreneurs from a range of industries.
PR Power (June, $14.95) by Robert Craven offers advice and tips from leading PR executives; a Virgin Business Guide series title.
WARNER
Be a Kickass Assistant: How to Get from a Grunt Job to a Great Career (May, $13.95) by Heather Beckel. Go from the cubicle to the corner office. Ad/promo.
Reprint: Free Agent Nation: The Future of Working for Yourself (May, $14.95) by Daniel H. Pink.
WILEY
Black Enterprise Guide to Bridging the Digital Divide: Strategies for African American Entrepreneurs (May, $19.95) by Bernadette Williams.
