Books by Adrian J. Slywotzky and Complete Book Reviews

Adrian J. Slywotzky with Karl Weber. Crown, $27 (320p) ISBN 978-0-307-88732-0
Slywotzky (Value Migration), named by the London Times as one of the 50 top business thinkers in the world, examines products and services that evoke excitement and desire in consumers—and how to drum up the same enthusiasm for your own products. He
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Adrian J. Slywotzky, Author, Karl Weber, Author Crown Business $27.5 (270p) ISBN 978-0-307-35101-2
In his latest, business writer and consulting firm director Slywotzsky (The Profit Zone) seeks a formula for managing risk as neat as a calculator equation and as powerful as, say, Steve Jobs turning an iMac design flaw (no CD burner) into perhaps...
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