Faith Popcorn, Author Doubleday Business $25 (226p) ISBN 978-0-385-40000-8
Marketing consultant Popcorn is in the business of spotting commercially significant social trends to offer appropriate product and policy recommendations to blue-chip clients like AT & T, IBM and Coca-Cola (she told the latter that New Coke wouldn't
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Clicking: The Authors of the Popcorn Report Show How to Position Yourself for the Way Things Will Be
Faith Popcorn, Author, Lys Marigold, With HarperCollins Publishers $26 (0p) ISBN 978-0-88730-694-5
""Clicking,"" in the authors' lexicon, means finding one's niche in work, lifestyle or relationships. Marketing consultants Popcorn and Marigold, in their bestselling book The Popcorn Report, told companies how to capitalize on trends in consumer...
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Faith Popcorn, Author, Adam Hanft, Joint Author . Hyperion $22.95 (414p) ISBN 978-0-7868-6657-1
In this clever but gimmicky attempt at lexical clairvoyance, trend-spotter Popcorn (The Popcorn Report) and advertising sage Hanft offer their best guesses as to the phrases and concepts that will emerge in the coming years. It is a "fictionary&#
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Faith Popcorn, Author, Lys Marigold, Joint Author Hyperion Books $24.95 (368p) ISBN 978-0-7868-6523-9
Popcorn's futurist pronouncements on consumer trends are always newsworthy; her previous books The Popcorn Report and Clicking have drawn audiences far beyond those for most business guides because of her knack for predicting social trends such as ""
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