William G. Pagonis, Author, Jeffrey L. Cruikshank, Author Harvard Business School Press $35 (272p) ISBN 978-0-87584-360-5
Traditionally the most unglamorous and under-appreciated facet of the military, logistics comprises transportation; oil and fuel management; food, water and ammunition supply; and many other day-to-day needs that must be met before an army can fight.
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Jeffrey L. Cruikshank, Author . Mysterious $24.95 (336p) ISBN 978-0-89296-793-3
Some fine description helps offset plot weaknesses in this competent first mystery from former Harvard Business School administrator and financial writer Cruikshank (The Greenspan Effect
). When Eric MacInnes, a handsome, rich student at the...
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Jeffrey L. Cruikshank and Arthur W. Schultz, Harvard Business Review (Perseus, dist.), $27.95 (400p) ISBN 9781591393085
When Albert Lasker dove head first into the ad game in 1898, it was a field of circus buskers and snake oil salesmen. A consummate perfectionist, Lasker changed the game and established dozens of new concepts, including copywriting, keyed ads,...
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Frank Batten, Author, Jeffrey L. Cruikshank, Author, Jeffrey L. Cruikshank, Joint Author with Jeffrey L. Cruikshank. Harvard Business School $29.95 (276p) ISBN 978-1-57851-559-2
With the recent spate of books documenting the failure of hundreds of Internet startups, it's refreshing to read about the successful launch of a business in what was once a fledgling industry itself: cable television. The Weather Channel was...
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