Books by Marc Gobe and Complete Book Reviews

Marc Gobe, Author . Allworth $24.95 (256p) ISBN 978-1-58115-240-1
As advertising becomes more insidious, seeping into taxis and bathroom stalls across the country, it's increasingly difficult for companies and products to stand out from the crowd and avoid being ignored by ad-weary consumers. In Gobé's
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Marc Gobe, Author, Sergio Zyman, Foreword by Allworth Press $19.95 (325p) ISBN 978-1-58115-672-0
Proclaiming that business success in the 21st century depends on ""how a brand comes to life for people and forges a deeper, lasting connection,"" designer and branding consultant Gobé (BrandJam) presents a thorough update to his 2001 guide...
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