Sergio Zyman, Author, Scott Miller, Joint Author HarperCollins Publishers $27 (239p) ISBN 978-0-06-662060-2
The purpose of marketing is to sell productD""'selling stuff is what sells stuff'""Dand that doesn't change if you are in a traditional company or a dot-com, reminds Zyman (The End of Marketing As We Know It), a former chief marketing officer at...
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Sergio Zyman, Author, Armin A. Brott, With with Armin Brott. Wiley $27.95 (239p) ISBN 978-0-471-22581-2
Zyman began his career in an advertising agency, worked his way up to become the chief marketing officer of Coca-Cola and now runs his own marketing consulting firm. Readers might expect him to be a friend of the advertising industry, having played...
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Sergio Zyman, Author, Armin A. Brott, With with Armin A. Brott. Penguin/Portfolio $24.95 (256p) ISBN 978-1-59184-054-1
In his 1999 bestseller, The End of Marketing as We Know It
, business guru Zyman argued that Madison Avenue–style marketing campaigns were done for: the purpose of marketing was to get more customers to buy more products, not to amuse people...
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