Jay Conrad Levinson, Author, Seth Godin, Author, Various, Author William Morrow & Company $23 (0p) ISBN 978-0-380-97410-8
There is a lot to like in this latest offering by the authors of The Guerrilla Marketing Handbook. Levinson and Godin quote Jerry Seinfeld (""What is a date really, but a job interview that lasts all night?"") and point out that the criteria for...
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Seth Godin, Author . Penguin/Portfolio $23.95 (232p) ISBN 978-1-59184-174-6
Godin's latest business handbook (after Small Is the New Big
and The Dip
) revisits some of his most popular marketing advice, while emphasizing that it can't just be applied willy-nilly. In past decades, he says, companies were able to...
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Seth Godin, Author . Portfolio $19.95 (151p) ISBN 978-1-5918-4233-0
Short on pages but long on repetition, this newest book by Godin (Purple Cow
) argues that lasting and substantive change can be best effected by a tribe: a group of people connected to each other, to a leader and to an idea. Smart innovators find...
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Seth Godin, Author Free Press $12.95 (112p) ISBN 978-0-7432-2790-2
For those trying to make their Web sites profitable in the lean years, Internet marketing sage Seth Godin, author of Unleashing the Ideavirus, has written a practical guide to making sites more attractive to browsers. The Big Red Fez: How to Make
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Seth Godin, Author Portfolio $25.95 (323p) ISBN 978-1-59184-126-5
In what's likely to be the next in a string of bestselling marketing guides (afterPurple Cow ), Godin compiles entries from his popular blog. Many are only a few paragraphs long, though he also adds longer entries, from hisFast Company column, to...
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Seth Godin, Author Portfolio $20.95 (160p) ISBN 978-1-59184-021-3
The world is changing ever more rapidly, and the rules of marketing are no different, writes Godin, the field's reigning guru. The old ways--run-of-the-mill TV commercials, ads in the Wall Street Journal and so on--don't work like they used to,...
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Seth Godin, Author Portfolio $19.95 (239p) ISBN 978-1-59184-041-1
A slapdash mix of insight, jargon, common sense, inspiration and hooey, Godin's follow up to last year's Purple Cow argues that the way to make any product a bestseller is to couple it with""a feature that the consumer might be attracted to""...
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Seth Godin, Author Portfolio $23.95 (208p) ISBN 978-1-59184-100-5
Advertising's fundamental theorem-that perception trumps reality-informs this dubious marketing primer. Journalist and marketing guru Godin, author of Purple Cow: Transform Your Business by Being Remarkable, contends that, in an age when consumers...
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Seth Godin. Penguin/Portfolio, $24.95 (239p) ISBN 978-1-59184-607-9
The latest of Godin's cheerleaderly books is written in bumper sticker fashion, urging readers to overcome "brainwashing" and release the artist within. Unfortunately, this means Godin (Poke the Box) doesn't offer anything that hasn't been espoused...
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Seth Godin, Author, Seth Godin, Read by Simon & Schuster Sound Ideas $18 (0p) ISBN 978-0-671-04642-2
Godin, a business whiz kid who does direct marketing for Yahoo!, asks a provocative question: Does advertising work? He cites example after example of recent misguided campaigns, a ""waste jamboree"" of traditional ads aimed at consumers who no...
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Seth Godin, Author, Charles Darwin, Author, Charles Darwin, Foreword by Free Press $26 (288p) ISBN 978-0-7432-2571-7
In his follow-up to the popular e-book Unleashing the Ideavirus, marketing guru Seth Godin uses Darwin's theory of evolution as an extended metaphor for how companies have to constantly change in order to adapt to unstable economic environments....
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Seth Godin, Author, Hugh MacLeod, Illustrator Portfolio $12.95 (80p) ISBN 978-1-59184-166-1
Yet another easily digestible social marketplace commentary from the blogger/author who penned Purple Cow and Small is the New Big, Godin prescribes a cleverly counter-intuitive way to approach one's potential for success. Smart, honest, and...
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Seth Godin, Author, Hugh MacLeod, Illustrator, Angela Garcia, Translator Grupo Editorial Norma $20 (96p) ISBN 978-958-45-0662-7
[B]logger/author Godin prescribes a cleverly counter-intuitive way to approach one's potential for success. [T]his primer on winning-through-quitting is at once motivational and comically indifferent, making the lofty goal of ""becoming the best in...
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Seth Godin, Author, Chip Conley, With Warner Books $5.95 (165p) ISBN 978-0-446-37026-4
This book is a by-product of a business school research product undertaken by entrepreneurs Godin and Conley while attending Stanford's Graduate School of Business. The authors interviewed hundreds of ""executive decision-makers''including retailers,
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Seth Godin. Portfolio, $24 (272p) ISBN 978-0-593-32897-2
“Are you an artist? Of course you are,” fist-pumps business guru Godin (This is Marketing) in this big-hearted book of affirmations. The modern economy, he says, has “brainwashed” would-be entrepreneurs and industry disruptors into staying on the 9-t
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