Cartoon Network, and Barnes & Noble and Simon & Schuster have announced a collaboration to promote bullying prevention during October’s National Bullying Prevention Month. The promotion expands the reach of Cartoon Network’s Stop Bullying: Speak Up initiative into the more than 700 Barnes & Noble retail stores nationwide, online at bn.com and on Barnes & Noble’s line of NOOK e-reading devices, and www.simonandschuster.com, and creates a partnership between the companies to share resources for educators, parents and students on the latest in bullying prevention.
Barnes & Noble stores across the country will feature Stop Bullying: Speak Up signage in addition to selections of books for educators, parents, and kids to recognize National Bullying Prevention Month. During Barnes & Noble’s Educator Appreciation Days, Oct. 15-23, Cartoon Network will provide 50,000 Stop Bullying: Speak Up wristbands for educators to give to their students.
Barnes & Noble.com will feature a Stop Bullying: Speak Up page. The page will feature video content from bestselling children’s, teen and adult authors, B&N Kids Expert Circle articles with tips and advice on how to deal with bullying, as well as Stop Bullying: Speak Up tip sheets for parents and kids. In addition, a bullying prevention tip sheet for adults and for kids will be available in stores as an in-store download to NOOK Simple Touch Reader and NOOK Color through Barnes & Noble’s October More in Store program.
Simon & Schuster is bringing its authors and resources on board to help promote Stop Bullying: Speak Up. Simon & Schuster has created a landing page with resources including videos, booklists and discussion guides. The recommended reading list on bullying issues and a video message against bullying from S&S authors will be available on Cartoon Network’s www.StopBullyingSpeakUp.com, and on www.bn.com/bullying-prevention.
