Back in 2017, PW stated that describing the Chinese children’s book market is “as easy as A, B, C (amazing, booming, crowded).” Fast forward to 2025, the “booming” part has suffered somewhat due to the pandemic and post-lockdown funk, but the overall market remains very strong (with 285.8 million Chinese people under age 18, according to the latest UNICEF data) and crowded (with around 550 children’s book publishers. The market is also disruptive and e-commerce-driven, adding the letters D and E to the list. This feature explores the market dynamics and trends, and highlights the activities at three major children’s publishing companies: Aurora Publishing House, Beijing Dandelion Children’s Book House, and Jieli Publishing House. Click through to read their stories, or browse the special report in our Scribd reader below. Do visit PW China Showcase (https://www.publishersweekly.com/chinashowcase) to read previous coverage on the Chinese book market.
This feature is published with the support of the publishers covered in these articles.
The Chinese Children’s Book Market Continues to Evolve and Grow
Beijing Dandelion Children’s Book House
Read the whole feature in the Scribd reader below:
Publishers Weekly - Children's Books in China 2025 by Publishers Weekly on Scribd
