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Piracy Reality Check
A laser-focus on preventing piracy, punishing pirates, and enforcing DRM is rampant in the music and movie industries, perhaps even spiraling out of control.
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Whither Native Apps
The future of native apps, those created for a particular platform, is becoming more and more questionable as publishers start to realize the benefits of HTML5 to their bottom line and to the consumers’ user experience in terms of being able to access their content on any device.
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Being Direct: The ToC Perspective
If the folks at Merriam-Webster were to declare a word of the year for the book publishing industry in 2011, it would have been discoverability. The closing of Borders, the declining number of subscribers to print periodicals, and the increase in precise keyword search to find titles had everyone wondering how readers would now find all the books published.
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Putting a Price on Value: The ToC Perspective
As the downward pressure on e-book prices continues to increase, publishers should pause long enough to realize that there is no need to have a race to the bottom, to the free e-book. Publishers themselves really are the ones to blame for the emerging pricing situation, as they continue to treat e-books like digital replicas of print books, doing quick text-to-digital conversions, which typically don’t even offer the same capabilities as the print versions—try sharing your latest great e-book with a friend. It’s no wonder the consumer value perception of e-books is in question.
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Booksellers: What Business Are You In?: The TOC Perspective
If you’re a bricks-and-mortar bookseller, does your blood pressure rise when you think about e-retailers and their deep discounts? Do you look at e-books as a threat or an opportunity? Depending on how you answered those questions, you might need to ask yourself another one: what business are you really in?
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A Call for a Unified E-book Market: The ToC Perspective
O'Reilly Media's general manager, publisher and a chair of the TOC conferences, Joe Wikert, takes on the current e-book market in his first column for PW.
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