Medallion Releases e-Reader App for Forthcoming TREEBook Format

Medallion Media Group has released its MMG Sidekick, an e-book reading app designed to support its forthcoming TREEBook technology and offer access to the full list of Medallion Press titles.

This Week in Children's Apps: March 14, 2013

This week in children's apps, The Wonderful Wizard of Oz comes to the App Store with two ways to play.

Viz Launches Kids' Comics App with Pokemon Manga and More

Manga publisher Viz rolled out a new digital comics service last week that takes advantage of the publisher's kid-friendly licensed properties—not all of them Japanese.

PW Online and On Air: Week of March 4, 2013

Online & On-Air: Welcome To the Future

This is the first issue of Publishers Weekly with augmented reality cooked into it.

Turning Print into an Interactive Storefront

Augmented reality may sound like a concept straight out of science fiction, but it’s really a combination of geo-location and mobile visual display that offers publishers the opportunity to turn paper products into interactive screens.

Watch Our Cover Come Alive

Watch this week's PW cover come alive using the amazing technology from Layar, which ads digital media to print pages.

This Week in Children's Apps: February 21, 2013

This week in children's apps features Red in Bed, an app that lets players saturate the world with color. Also this week, A Troop Is a Group of Monkeys teaches players about collective nouns. Spatter & Spark is an interactive story that lets players create their own art. Finally, the latest apps in three bestselling series release: Dr. Seuss's Hunches in Bunches, The Berenstain Bears and the Trouble with Chores, and Little Critter's Me and My Puppy.

This Week in Children's Apps: January 31, 2013

This week in children's apps features an adaptation of the bestselling picture book The Kissing Hand, starring Chester Raccoon. Also this week is the newest Little Critter app, Just Shopping with Mom. The newest Berenstain Bears app is also out this week, teaching players a lesson about anger and the curative functions of laughter.

MacNair Starts New Transmedia Company

After working in a field she had dubbed "cross-platform consulting," Swanna MacNair has launched a new company, called Electric Yarn, that will be dedicated to developing intellectual property into a multi-platform experience.

This Week in Children's Apps: January 24, 2013

This week in children's apps features I Need My Monster, a story about a boy who wants his bedroom monster back. Also this week is interactive songbook Cat Doorman's Little Red Wagon and the newest Dr. Seuss app, The 500 Hats of Bartholomew Cubbins. There's also a new Little Critter app, Just Going to the Dentist, and Five Little Monkeys Play Hide and Seek.

RH Launches Facebook Discovery Tool, BookScout

Random House has unveiled a new Facebook app called BookScout that is intended to offer book recommendations through the social networking Web site.

Captain Underpants App Launches

Scholastic has announced The Adventures of Captain Underpants app, releasing January 17 for $4.99 in the App Store. In the app, players can read the entire first novel in the series, The Adventures of Captain Underpants, for the first time in color and in high resolution. In addition to full narration, the app includes interactive games.

Sourcebooks Partners with Sesame Workshop on Personalized Books

Sourcebooks, which six weeks ago launched its Put Me in the Story book platform that allows parents to personalize interactive picture books for children on the iPad, announced today a partnership with Sesame Workshop.

YUDU Offers Alternative Model For Educational Digital Content

YUDU is a cloud-based digital publishing platform that provides the tools to create media-rich interactive apps that can be distributed directly to consumers.

This Week in Children's Apps: January 10, 2013

This week in children's apps features Moomin Play, the app that is less a game and more a digital toy, emphasizing players' exploration of the interactive world.

AP Does Its First E-book

The Associated Press, in collaboration with Green Light Learning Tools, is bringing the Oval Office to the iPad. Starting today, “The Presidency,” a new educational e-book geared toward students in fourth through eighth grade and educators, is available for download at the Apple iBookstore for $5.99.

Reading Rainbow Adds Digital Titles from National Geographic Kids

Reading Rainbow, the longtime PBS reading show now relaunched as an interactive digital book app, is partnering with National Geographic Kids to offer a line of branded digital picture books and easy readers.

Apple Crosses 40 Billion Apps Downloaded

Apple has reported that people have downloaded more than 40 billion apps on the iPhone, iPad and the iPod Touch, nearly half of them in 2012. In December, record downloads were reported to the tune of 2 billion apps for the month. Apple said it has paid app developers more than $7 billion.

Callaway Digital Arts, Hasbro to Release Interactive ‘Mr. Potato Head’

Callaway Digital Arts and Hasbro Inc. are teaming up to create an interactive children’s app based on the classic children’s character Mr. Potato Head.