There’s an app for everything and that includes Publishers Weekly. PW will use the week of BEA to announce a series of digital partnerships that will make PW content more widely available around the Web and on devices of all kinds.
PW is teaming with content aggregator Scribd.com to offer PW Show Daily content for free through a PW-branded Scribd online reader. The launch of the PW/Scribd-reader is part of a promotional event hailing a makeover at Scribd.com that will convert the site to HTML5, a new standard said to reduce the need for proprietary multimedia browser plug-ins like the controversial Adobe Flash application. The PW/Scribd reader can also be easily embedded on websites and blogs to give their readers access to PW content.
In addition, Zinio, the digital magazine aggregator and online newsstand, has partnered with PW to offer free access to BEA Show Daily content. Zinio also offers for-pay online subscriptions to PW for the iPad as well as for PC and Mac laptops and desktops. And look for PW editors Calvin Reid and Andrew Albanese, who will be at the Zinio booth at BEA on May 26 and 27, respectively, to demonstrate access to PW content using Zinio’s iWall, a giant videoscreen display set up at in the Zinio booth .
PW president George Slowik, Jr., described the new content agreements as part of an overall plan to build Publishers Weekly’s presence online and on mobile devices: “We’re on a fast track to having PW content available anywhere anyone wants it.”
