BookExpo America announced that it is working with Freeman Exhibit Services to offer a new pre-fab package that will reduce the overhead costs associated with traditional booth build-out to encourage new and emerging publishers to participate in the 2014 show. The new package is also intended to simplify the ordering process and reduce hidden costs for shipping and drayage.
“We have heard from our customers that seeing and meeting new and emerging publishers is critical to their experience at BEA,” says BEA show manager Steve Rosato. “We also recognize that the cost of BEA is a barrier to entry for many small publishers.” With the low-cost turnkey booth option, show officials note that it is now less expensive to exhibit at BEA than it was 15 years ago for an equivalently sized booth. The new booths will be placed in several areas throughout the show floor to provide increased visibility.
