Skyhorse Publishing is not the only publisher crashing a Packer-related book. Triumph Books, which has a history of doing books on winning sports teams, has a new book, as does Wisconsin-based KCI Sports Publishing.
Triumph has gone a step further than they usually go in producing a full-color commemorative book celebrating the Packers’s victory. Usually, Triumph partners with the winning team’s local newspaper to produce the commemorative books for which the Random House imprint is renowned. But this time, Triumph has partnered with the Packers franchise itself to produce Return to TitleTown: The Remarkable Story of the 2010 Green Bay Packers, the team’s official commemorative publication of their fourth Super Bowl win. The 128-page trade paperback will retail for $14.95, and a 160-page expanded collector’s edition released in hardcover will retail for $24.95. All text and photos were approved by the Packers franchise, which also will share in the revenues from sales.
Return to TitleTown, which was printed earlier this week in a 65,000-copy initial print run, are expected to dropship Wednesday, and will be available, according to publisher Mitch Rogatz, at every retail outlet in Wisconsin by Friday, including several hundred copies at the Packers Pro Shop at Green Bay’s Lambeau Field. “Books will be sent by the weekend everywhere anything is sold,” Rogatz said, “We’re blanketing the state of Wisconsin.”
While Triumph has partnered with the winning team to produce their instant book, a Wisconsin sports book publisher, KCI Sports Publishing, has collaborated with the Milwaukee Journal to produce another commemorative book about the Super Bowl: The Pack is Back: How the Green Bay Packers Won Their 13th NFL Championship, shipped less than 48 hours after the game ended Sunday evening. The Pack Is Back, with a print run of 45,000 copies, will be available in a hardcover edition retailing at $24.95, as well as in paper, retailing at $15.95.
“As a Wisconsin-based publishing company it is a great pleasure in printing a Super Bowl championship book for our beloved Packers,” stated Peter Clark, KCI’s publisher. The six-year-old company, which is headquartered in Stevens Point and releases 10-15 titles per year, previously partnered with the Birmingham (Ala.) News to produce All In To Win, about the Auburn Tigers’ BCS National Championship, and, last year, partnered with the San Francisco Chronicle to produce Torture to Rapture: San Francisco Giants 2010 World Series Champions.
