When William Lynch took over as CEO of Barnes & Noble he promised that the company would diversify the products its sells through Barnes & Noble.com and this morning the company announced that it will begin selling new and used CDs and DVDs online through its Marketplace program. According to B&N, B&N Marketplace currently has more than 75 million items that are sold by third-party sellers.
“Our goal is to provide our customers with great values on a wide selection of both new and used items,” said Jamie Iannone, executive v-p of product and shopping for Barnes & Noble and B&N Digital. “Our customers will now be able to buy across books, textbooks, CDs and DVDs-- and shop great values on a wide selection of used items that are available for secure purchase through our network of trusted sellers.”
Under the Marketplace program, when a customer chooses a CD, DVD or book, the search result pages at B&N.com show prices for both new copies and, when available, used copies. Customers can click through the selections and decide which option is best suited for them.
