Borders is unveiling a customer rewards program called Borders Rewards Plus through which customers, for a $20 annual fee, can get discounts on merchanside and free shipping on most online orders. The new program is in addition to a free members program. B&N charges customers a fee to belong to its members program.
To entice customers to participate in the new program, which will become available on September 1, Borders is offering Borders Rewards Plus members the opportunity to earn "Borders Bucks" more quickly through September 6. As Borders explained: typically, members earn $5 in Borders Bucks for every $150 they spend annually, but during this period, Borders will double the spend to bring the member closer to the $150 threshold faster."
In addition to receiving discounts and free shipping, Borders Loyalty Plus members will also receive 40% off the list price of hardcovers (while members of the free loyalty program receive 30%).
