Transcontinental Printing has been named the official e-book distributor for the Canadian Booksellers Association. The deal, the CBA said, will allow its member stores to "create new revenue streams and bring more titles to market faster."
Through the arrangement, Transcontinental will provide software that booksellers can use to deliver titles to multiple digital platforms, work with pre-formatted titles, and use for backend needs. An executive from Transcontinental said the company seeks to "simplify the process for retailers of all sizes--to use only one uploaded file for all forms of the book, which they can pull from one location for all transactions."
Transcontinental, which provides a suite of software options for online booksellers, will also provide sales data and consumer analytics to the CBA members, as well as allowing them to close their online transactions. Mark Lefebvre, president of the CBA, said Transcontinental offers unique sales data "not yet seen offered by the bigger corporate retailers, so the competitive advantage is huge with this product.”
