Bookstore sales continued their rollcoaster ride in early 2011. After rising in February following a January decline, bookstore sales fell again in March. According to preliminary estimates from the U.S. Census Bureau, March bookstore sales fell 5.8%, to $906 million. For the first quarter of 2011, bookstore sales were down 1.8%, to $4.03 billion.

For the entire retail market, sales rose 7.9% in March and 8.1% in the first quarter.