Taschen’s continuing to brand its line of illustrated books this season, first with branded sections in museum stores like the Chicago Institute of Art and the Wexner Art Center in Columbus, Ohio, now with a pop-up bookstore at 998 Madison Avenue in New York City that is slated to open at the end of the month.
“We believe that the area we chose on Madison is very well suited to the Taschen brand,” says public relations manager Creed Poulson, who notes that in addition to spreading brand awareness, Taschen is testing out a new location to draw a new clientele and reach another market in the city.
The new store will showcase frontlist and collector’s titles from Taschen and remain open through February. Of course, Taschen’s last pop-up store in New York, on Greene Street in Soho, ended up turning into a permanent location. Whether that will happen on Madison, Poulson says, “you never know.”
