As reported earlier this month, Algonquin Books of Chapel Hill launched an e-book initiative intended to boost its own e-book sales and those of independent booksellers, Lucky 7. The initial Lucky 7—seven books discounted to $1.99 each for seven days—took place from February 13-19. According to online and paperback marketing director Michael Taeckens, “We heard from a lot of very enthusiastic indies, many of whom wanted us to extend the e-book promo to two weeks. So that’s what we’re going to do.” Starting in March with Staff Favorites the Lucky 7 will now get one more week, from March 12-25.