Bloomsbury Publishing has teamed with LibreDigital, a digital publishing services provider, to create Look Inside, allowing readers to search and preview Bloomsbury titles on the Web, in their original print form and look. Similar in feel to Amazon.com’s Search Inside feature, the new Web application will also allow online booksellers to easily display and promote book content.

The new service is available on the Web site of all Bloomsbury divisions, including Bloomsbury USA, Walter & Company, A&C Black and Berlin Verlag. The service will be made available to booksellers in the next few months. Stephanie Duncan, Bloomsbury’s digital media director, said the service allows content to be displayed without jeopardizing copyrights and will offer “substantial benefits to readers, authors and booksellers.”

This article originally appeared in the April 17, 2007 issue of PW Daily. For more information about PW Daily, including a sample and subscription information,click here»