Unit Sales of Print Books by Channel
| July 14, 2013 | July 13, 2014 | % Chge Week | % Chge YTD | |
|---|---|---|---|---|
| Total | 10,518 | 11,304 | 7% | 1% |
| Mass Merch./Other | 1,904 | 1,929 | 1 | -3 |
| Retail & Club | 8,614 | 9,375 | 9 | 2 |
Unit Sales of Print Books by Category
| July 14, 2013 | July 13, 2014 | % Chge Week | % Chge YTD | |
|---|---|---|---|---|
| Adult Nonfiction | 3,756 | 4,036 | 7% | 0% |
| Adult Fiction | 3,009 | 2,915 | -3 | -12 |
| Juvenile Nonfiction | 760 | 846 | 11 | 11 |
| Juvenile Fiction | 2,550 | 3,083 | 21 | 14 |
Unit Sales of Print Books by Format
| July 14, 2013 | July 13, 2014 | % Chge Week | % Chge YTD | |
|---|---|---|---|---|
| Hardcover | 2,284 | 2,599 | 14% | 2% |
| Trade Paperback | 6,028 | 6,537 | 8 | 2 |
| Mass Market Paperback | 1,585 | 1,462 | -8 | -12 |
| Board Books | 328 | 407 | 24 | 17 |
| Audio | 94 | 100 | 6 | 6 |
With the retail channel turning in a strong performance, unit sales of print books rose 7% in the week ended July 13, 2014, compared to the similar week in 2013, at outlets that report to Nielsen BookScan. Sales through the retail & club channel rose 9% over the week ended July 14, 2013, while sales through the mass merchandiser channel inched up 1%. The juvenile fiction category had the strongest performance, with sales up 21%. Veronica Roth’s Four series landed in the top spot in the segment in its first week on sale, moving over 106,000 copies; it was the bestselling title overall in week 28. John Green’s titles didn’t too badly in the week, with four books combining to sell about 148,000 copies. Even without a major debut, sales in the adult nonfiction segment rose 7% compared to the week ended July 14, 2013. The top seller in the category was America, by Dinesh D’Souza, which sold over 22,000 copies—up more than 400% from the previous week—after the title was removed by Costco, spurring sales; the book has been out for six weeks. Unbroken, by Laura Hillenbrand, sold over 20,000 copies in the week, up 83%, after the death of Louis Zamperini, the WWII vet who is the book’s subject.
Source: Nielsen BookScan and Publishers Weekly. Nielsen BookScan’s U.S. Consumer Market Panel covers approximately 80% of the print book market and continues to grow.
