Robert Harras, formerly group editor, collected editions at DC Comics, has been named editor-in-chief, v-p , DC Comics, overseeing editorial for the DC Universe, Mad magazine and Vertigo. He will report directly to DC Comics co-publishers Jim Lee and Dan Didio and he will be based in New York City.

Harras’ appointment is the first personnel move announced by DC Entertainment in the wake of its decision last week to move its digital and multimedia operations to California and cut its overall staff. Some reports have said that as many as 80 people may be laid off.

The appointment was made by DC Comics co-publishers Lee and Didio, who called Harras “a tremendous evaluator of talent, character and story. He is a proven leader who brings a keen understanding of the marketplace to the position.” Before joining DC Comics, Harras was editor-in-chief of Marvel Comics from 1995 to 2000.