New York Comic Con is extending its traditional four-day run to five days in 2024 with a new slate of professional programming for industry professionals called “Retailer Day.”

The Wednesday affair, per a release from NYCC and corporate parent ReedPop, offers “a full slate of panels, workshops and mixers” throughout the day, to be held at the River Pavilion in New York City’s Javits Center on Wednesday, October 16. The daylong event, per NYCC, will feature programming from Comics Pro, DC Comics, and Lunar Distribution, among other as-yet-unannounced participating companies.

The con will open its doors on Wednesday exclusively to industry professionals carrying badges in the following categories: Artist Alley, Content Creator, Exhibitor, Press, Pro Thursday, Pro 4-Day, and Writers Block. Programming on Thursday, which features the bulk of the show’s programming for comics professionals, as well as professional programming across the other three days at the con, will remain open to all badge types.

The move to further expand professional programming at NYCC follows the con’s move last year to launch Industry Summit at NYCC. The four-hour program followed Thursday's annual daylong professional comics programming, including a program from ComicsPRO on graphic novel metadata and the state of the industry, ICv2’s annual white paper presentation on the state of comics and the 50th anniversary of the direct market, and an industry mixer cohosted by both ComicsPRO and ICv2.

“If you are attending as a professional retailer, creator, librarian, lawyer, game developer or any part of the pop culture industry," NYCC said in a statement, "please join us for five days of content curated to help you take your career and industry sector to the next level."

Including Retailer Day, this year's NYCC will run from October 16-20.