AAP Annual Sales Report
Category | % Change April | YTD | ||
---|---|---|---|---|
Adult Hard (17)* | 49.2% | 16.2% | ||
Adult Paper (19) | 19.6 | 19.4 | ||
Mass Market (9) | -17.7 | -6.3 | ||
Children's Hard (14) | -11.2 | -30.2 | ||
Children's Paper (14) | 0.8 | -6.1 | ||
Audio (21) | 18.6 | 15.6 | ||
Downloaded Audio (7) | 32.1 | 30.8 | ||
Electronic Books (13) | 127.4 | 217.3 | ||
Religious (18) | 19.3 | 1.3 | ||
Higher Ed. (10) | 112.8 | 28.0 | ||
Univ. Pr. Hard (33) | -1.5 | -1.3 | ||
Univ. Pr. Paper (33) | 17.9 | -0.5 | ||
Professional (8) | 14.6 | 15.4 | ||
Elhi (9) | 1.3 | 8.0 |
Several publishing segments posted strong gains in April with the higher education category almost catching e-books as the fastest-growing category. The 10 higher education publishers who supply results to the AAP had a 112.8% sales increase in the month, while the 13 e-book publishers who report sales had a 127.4% gain, with sales in April hitting $27.4 million. The e-book sales growth was the slowest in 2010. For the four-month period, e-books sales were up 217.3%, to $117.8 million. The adult hardcover segment had solid gains in the month, but children's/YA segment had another down month as it struggles with difficult comparisons to last year's Stephenie Meyer blitz.