PW's weekly look at print book sales based on numbers from Nielsen BookScan.
Unit Sales of Print Books by Category
| Category | Sept. 11, 2011 | Sept. 9, 2012 | % Chge Week | % Chge YTD |
|---|---|---|---|---|
| Adult Nonfiction | 6,779 | 4,791 | -29% | -17% |
| Adult Fiction | 4,153 | 2,747 | -34 | -15 |
| Juvenile Fiction | 2,397 | 2,319 | -3 | -3 |
| Juvenile Nonfiction | 583 | 599 | 3 | 2 |
Unit Sales of Print Books by Format
| Format | Sept. 11, 2011 | Sept. 9, 2012 | % Chge Week | % Chge YTD |
|---|---|---|---|---|
| Hardcover | 3,418 | 2,641 | -32% | -8% |
| Trade Paperback | 8,388 | 6,284 | -25 | -12 |
| Mass Market Paperback | 1,948 | 1,326 | -32 | -26 |
| Board Books | 268 | 305 | 7 | 0.6 |
| Audio | 106 | 83 | -22 | -11 |
Category segment excludes "other," which includes audio, maps, calendars, and other miscellaneous categories. Format excludes calendars, boxed sets, and other formats (i.e., maps, minibooks).
Source: Nielsen BookScan and Publishers Weekly. Nielsen BookScan's U.S. Consumer Market Panel covers approximately 75% of the print book market and continues to grow.
