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Big Bird and Friends Go Ape for Comics
Sesame Workshop has licensed Ape Entertainment and its Kidzoic imprint to produce original print and digital comic books for young readers featuring the Sesame Street characters.
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Licensing Hotline: March 2012
Bookstores are among the retail chains helping consumers whet their appetite for licensed merchandise based on The Hunger Games. The movie’s $152.2 million opening-weekend box office take was the third largest for any film and the largest ever for a non-sequel.
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Licensing's New Balancing Act
The adage “think global, act local” is an increasingly apt description for the international publishing strategies of Hollywood film studios, television producers, and digital brand owners when it comes to licensing their content.
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S&S Goes Medieval with HIT's Mike the Knight
HIT Entertainment has signed Simon & Schuster Children’s Publishing as its first licensee in the U.S. and Canada for the CG-animated television series Mike the Knight.
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Nickelodeon Heads to Random House
Random House Children’s Books will become the primary publisher for Nickelodeon, taking over all trade publishing formats from longtime licensee Simon & Schuster as of January 1, 2013.
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Toy Fair Shines Light on Evolving Licensing Business
Licensed products typically are front and center at the annual New York Toy Fair, with toys and games based on movies, TV shows, and classic characters driving a significant portion of sales in that industry. Many of the publishers exhibiting at the show highlight their licensed titles as well.
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Licensing Hotline: February 2012
One of the strongest current licenses for Modern Publishing—which was acquired by Kappa Books last week—is the three-decade-old art brand, Lisa Frank.
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Kappa Books Acquires Modern Publishing
Kappa Books announced Thursday that it has acquired Modern Publishing, a division of Unisystems that has been in the coloring and activity business for more than 40 years.
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Parragon Picks Up Peter Parker and Friends
Parragon has acquired the Marvel Comics license for a variety of children’s books in North America, Latin America, Germany, and the U.K.
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Publishers Bring Online Virtual Worlds to the Printed Page
Licensed children’s books are typically tied to current films and popular television shows. But as tweens and teens spend increasing amounts of time in the digital world, children’s publishers are looking toward online and mobile properties as a way to entice readers to the print medium. In particular, they are developing licensed books inspired by virtual worlds such as Club Penguin, Moshi Monsters, and Poptropica, hoping that these brands, with their large and loyal fan bases, spur tweens and teens to try some real-world reading.
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Random House Adds Pocoyo for Preschoolers
Random House Children's Books has signed a license with Zinkia Entertainment that gives it the rights to publish children's formats tied to the preschool 3D-animated television series Pocoyo.
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Priddy Books Goes to Schoolies
Priddy Books, a U.K.-headquartered division of Macmillan, will publish a range of preschool books worldwide tied to the new Schoolies brand, created by artist Ellen Crimi-Trent.
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Tie-Ins: Always Risky, Often Rewarding
Movie tie-in publishers see a significant upside for programs tied to strong film properties, despite a growing list of risks and difficulties. Reduced shelf space for books at both trade and mass market retailers, changing reading habits that open up digital rights issues, shorter lifespans for the average theatrical film, and increased competition from a plethora of movie releases each year—all combine to create a challenging marketplace for licensed books based on theatrical films.
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Moomintrolls Move to Tablets
Finland's WSOY, master publisher of Tove Jansson's Moomin books for more than 60 years, is collaborating with Finnish e-book and mobile game publisher Fudeco Games Oy to bring the classic Moomin characters to e-books.
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