Marcel Reichart has been appointed to the newly created position of executive v-p digital development and partnerships at Bertelsmann’s Corporate Center effective October 1, 2012.
In his capacity as EVP, Reichart will strengthen Bertelsmann’s presence in the relevant forums and networks, scout promising businesses and possible collaborations for Bertelsmann in the digital domain, as well as support the company's overall digital development. He will report directly to Thomas Hesse, president corporate development and new businesses, Bertelsmann AG. Reichart joins Bertelsmann from Hubert Burda Media, where he currently serves as managing director DLD reporting directly to the Burda CEO and handles international marketing and investments and digital policy as part of Burda Digital’s senior management.
