Former book publicist Lowell Farley died on July 3. He was 81. Farley, with his late wife Edna, ran one of the foremost book publicity firms in the country out of his Fort Lauderdale home base. According to one publisher, the pair "pioneered the now-accepted work-from-home business mode."
Farley arrived in New York City in 1955 with a journalism degree and went to work for United Press International. He remained in New York for 20 years, before relocating to Florida. A viewing will be held on July 13 in Fort Lauderdale, and a memorial service will follow on July 17 in Indianapolis, In. Farley died of lung caner, and donations on his behalf can me sent to the American Cancer Society or to Gilda’s Club of South Florida.
