Adult book buyers are 30% more likely to vote than the average American.
● 92% are registered to vote
● 38% are registered Democrats
● 24% are registered Republicans
● 38% are registered to other parties or are independents
● 92% of those registered to vote are planning to vote in the presidential election
● 59% of those registered to vote are planning to vote for Joe Biden
● 29% of those registered to vote are planning to vote for Donald Trump
● 48% of those registered to vote are planning to vote by mail
● 35% of those registered as Democrats bought a political book in the past 12 months
● 26% of those registered as Republicans bought a political book in the past 12 months
● 30% of those registered with other political parties or as independents bought a political book in the past 12 months
Source: Codex Group Survey of 3,965 adult Americans who bought a book in the month prior to the survey, which concluded Sept. 22.
