The Hachette Book Group is giving a new look to the Little, Brown and Little, Brown Books for Young Readers logos. The redesign, the first one in 70 years, was led by typographer and graphic artist Lance Hidy. With each letter placed on an individual key of an antique typewriter, the new logos “honor Little, Brown's rich history of publishing great writers since 1837,” HBG said.
The company will begin to use the new logos right away in its ads and promotional materials for adult books and will roll it out on adult titles this June beginning with the humor title Obama's Blackberry. For LBYR, the logo's first appearance will be on BEA promotional materials and giveaways and will appear on fall titles.
