Houghton Mifflin Harcourt has formed a digital strategy planning group within its trade and reference division. Cheryl Cramer Toto will head the new group, as senior v-p of digital strategy and planning. (Cramer Toto had been v-p of development and planning.) David Jost, v-p of digital content development, will now report to Cramer Toto, as will Sanj Kharbanda, who's been promoted from director of eMarketing strategy to v-p of digital market strategy.
David Langevin, who's been developing various apps for Houghton's reference and other content as v-p of digital business development, will continue to work in this area.
In an announcement about the new group, HMH president Gary Gentel said it will "work both internally -- across the division and the corporation -- and externally to rapidly accelerate these initiatives by developing new digital products, business models, partnerships, and platforms to capitalize on what we believe is a tremendous market opportunity." An HMH spokesperson said the goal is to centralize the company's various digital initiatives under one roof. Gentel added that the new division is "really more about controlling the out flow of content and ultimately being able to systematically create a revenue stream that is sustainable and long range."
